Today we will look at a successful case of promoting a law firm’s website and highlight the key points that allowed us to achieve excellent results.
RESULTS FOR 2 MONTHS OF WORK:
- TOP 3 - 11 keywords.
- TOP 5 - 35 keywords.
- TOP 10 - 93 keywords, which accounted for 11% of the total number of requests.
- TOP 30 - 138 keywords.
RESULTS FOR 5 MONTHS OF WORK:
- TOP 3 - by the end of five months, the number of keywords in TOP 3 increased to 63.
- TOP 5 - 116 keywords.
- TOP 10 - the number of keywords in the TOP 10 increased to 202, which accounted for 23% of the total number of queries.
- TOP 30 - 311 keywords.
This case clearly demonstrates how the right SEO strategy can lead to excellent results. But what should be on a law firm’s website in order for it to be successfully promoted in search engines? Let's look at the basic elements that should be present on the site:
Home page:
- Company title and logo.
- Brief description of the company and its specialization.
- List of basic services provided by the company.
- “Contact us” button for quick consultation.
About Us:
- Detailed information about the company, its history, values and mission.
- Team of lawyers with short biographies and photographs.
Services:
- A detailed description of the services offered by the company in key areas (for example, family law, corporate law, etc.).
- Additional services (drafting contracts, legal advice and others).
- Cases with successful examples and customer reviews to confirm the company’s competence.
Portfolio and cases:
- A detailed description of successful legal cases in which the firm has been involved, emphasizing the approach and solution to the problem.
Contacts:
- Full contact details of the company (address, telephone, email).
- Feedback form for inquiries and requests.
- Links to the company’s social networks to improve communication with clients.
All these elements will help not only create the correct structure of the site, but also increase its visibility in search results. A website prototype can be created using design tools such as Figma, or by simply drawing a layout on paper to help visualize the structure and logic of the site.
If you want to achieve similar results and increase the visibility of your website, a team of professionals is always ready to help you promote your business.
To get advice on any issue, you can write to the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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