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Client: "Online culinary school"
The online culinary school is a unique project that aims to change the approach to the food preparation process, from purchasing ingredients to serving dishes. The school's goal is to make this process easy, accessible and fun for millions of people.
The project was launched amid growing demand for online courses during the COVID-19 epidemic. It was important to carry out SEO work as quickly as possible in order to take advantage of this moment and promote the site as effectively as possible.
At the beginning of our work, we analyzed the current positions of the site, which showed that the site occupies good positions for general queries, such as:
However, organic traffic came mainly through the blog and unique recipes, but these recipes were not popular enough to attract a large number of visitors. For example, queries like “Salad with daikon and sesame dressing” did not attract enough attention.
In addition, the cooking course niche was highly competitive, and it was necessary to compete with large projects with strong brands and many pages of recipes.
In addition, the site did not have important elements for SEO optimization, such as breadcrumbs or micro-markup for articles, and there was no categorization of recipes on the blog.
At the first stage, we collected a detailed list of semantic core covering culinary topics. Using this data, we began optimizing blog articles and prepared meta description templates for future content.
We then started creating a content plan and organizing existing articles into thematic tags. For each category it was necessary to prepare at least three recipes.
At the same time, we carried out technical optimization of the site, removed duplicate pages, and introduced micro markup for teachers, recipes and articles to improve the site's visibility in search engines.
Working together on internal optimization and content expansion allowed us to significantly increase traffic to the blog. As a result, this attracted new students to the culinary school, allowing the project to increase its revenue by six times from organic search engine traffic.
Our team has been collaborating with this project for several years. The client actively participates in the work on the project and is always ready for discussions and advice, which makes optimization work more productive. The key to success was the synergy between the team and the customer, which allowed us to achieve significant results.
The cost of all SEO promotion work was only 5% of the profit received. This case clearly demonstrates how important the right approach to SEO is and its role in successful business development.
If you need SEO promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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