In this case, we will analyze the process of promoting a dental clinic website. Let's consider the stages, tasks and achieved results of SEO promotion of this project.
Promotion period: 8 months.
The business owner contacted us on a recommendation, and on the same day we began work on SEO promotion of the site.
What was done?
1 month:
- Setting up accounts with Yandex and Google webmasters.
- Technical audit of the site, drawing up technical specifications for the programmer to eliminate any deficiencies found.
- Commercial audit, drawing up technical specifications for a programmer to improve the commercial part of the site.
2 month:
- Monitoring the implementation of technical specifications by the programmer.
- Analysis of competitors and compilation of a list of recommendations for improving the site.
- Usability analysis and making recommendations to improve user experience.
3-5 months:
- Monitoring the implementation of technical specifications for commercial audit.
- Work on searching, analyzing and grouping the semantic core for pages with services.
- Drawing up technical specifications for a copywriter based on texts for new and current pages.
- Checking the quality of texts written by a copywriter.
- Creation and optimization of new pages.
6-7 months:
- Monitoring the implementation of technical specifications for auditing competitors.
- Monitoring the implementation of technical specifications to improve usability.
- Repeated technical audit of the site.
- Checking the quality of texts written by a copywriter.
- Creation and optimization of new pages.
8 month:
- Monitoring the implementation of technical specifications for repeated technical audits.
- Checking texts written by a copywriter.
- Creation and optimization of new pages.
- Other fixes and improvements.
What results have been achieved?
The main focus was on creating and optimizing content for service pages. In addition to technical and commercial audits, the key stage of the work was improving the content, adapting it to search queries, and introducing semantics focused on the clinic’s most profitable services.
The result was not long in coming. The site began to show rapid growth:
As a result of SEO promotion, we managed to increase traffic from 250 people per month at the beginning of the project to 800 people per month after 8 months.
If you have questions about SEO promotion or want to learn more, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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