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The company is a division of a large organization that deals with roofing and facade materials. They offer a wide range of services, including measurements, calculations and supply of materials. The company is the official supplier of global brands in the country and has offices in several major cities. The company's specialists also have experience in installing roofs and facades.
The company contacted us to increase awareness of its products and increase the number of applications through the website. The client expected improved search engine visibility and increased traffic. Previously, the company had an unsuccessful experience of cooperation with another agency, which caused a certain distrust in SEO and advertising services. We decided to demonstrate our professionalism, efficiency and responsibility for the result.
To attract additional traffic and increase the number of targeted applications, we started with contextual advertising. At the initial stage, we paid attention to developing the semantic core of the site, identifying key queries that were used both for advertising and SEO promotion. We have set up all the necessary analytics and advertising tools, including a web analysis system and advertising platforms.
During our work, we constantly monitored traffic dynamics and the number of targeted actions on the site.
After launching advertising campaigns, we began SEO, realizing that only organic traffic can provide long-term growth. Our competitors actively used contextual advertising, but did not pay enough attention to search engine promotion. We decided to use both tools to maximize the client’s position in the market.
After the formation of the semantic core, we carried out work to place the site in directories and ratings, such as business directories. We regularly updated the site content, added new product cards and optimized pages for current key queries.
Already in the first months of work, we received excellent results: website traffic doubled compared to the previous year, and the number of targeted actions - calls and applications - increased by 150%.
As a result of an integrated approach, from May to August, the number of queries for which the site rose in search results increased by 56%. We have achieved significant improvements in our positions, which allowed us to reach the top 5 for key queries.
The integration of contextual advertising and SEO promotion significantly increased the website's visibility in the market, which contributed to the growth in the number of clients and applications. We not only increased traffic, but also improved its quality, which resulted in a significant increase in conversions. Thus, we justified the client’s trust and demonstrated high results in the shortest possible time.
If you have questions about SEO promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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