Case and review on SEO promotion of a luxury furniture store

One thing I have is that I’m not used to asking clients to leave written reviews. Therefore, many successful cases have accumulated, but there is little public feedback from business owners. However, sometimes the feedback for work done is gratitude for the results, as in the case of the client I will talk about in this case.

Website: http://okaniya.ru/

Promotion period: 7 months.

The client contacted us based on a recommendation; before this, his site had no progress.

What work was carried out?

1 month:

• Setting up Yandex and Google webmaster accounts.
• Technical audit of the site and drawing up technical specifications for the programmer to eliminate any deficiencies found.
• Commercial audit of the site and preparation of technical specifications for the programmer.

2 month:

• Monitoring the implementation of technical audit specifications.
• Analysis of competitors, drawing up recommendations for improving the site.
• Analysis of website usability and compilation of a list of recommendations.

3-5 month:

• Monitoring the implementation of technical specifications for commercial audit.
• Work on searching, analyzing, filtering and grouping the semantic core of a site.
• Drawing up technical specifications for the implementation of semantics on the site.
• Implementation of semantics, creation and optimization of new pages.

6-7 month:

• Monitoring the implementation of technical specifications for auditing website competitors.
• Monitoring the implementation of technical specifications for website usability audit.
• Work on searching, analyzing, filtering and grouping the semantic core of a site.
• Implementation of semantics, creation and optimization of new pages.
• Repeated technical audit of the site.
• Monitoring the implementation of technical specifications for repeated technical audits.
• Minor fixes and improvements.

What results have been achieved?

After the first month of promotion, 1,425 users from search results switched to the site. Every month, as technical problems were eliminated and the semantic core was introduced, traffic began to grow. Over 7 months, the number of transitions from search results increased to more than 2,400 visitors per month:

The site marketer was pleased with the results and expressed gratitude for the work done.

If you have any questions about SEO promotion or want to learn more about how to improve the visibility of your website, write to the SEO studio "SEO COMPUTER" with any questions by email: info@seo.computer.

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