Case of promotion of a large chain supplier in Yandex and Google
About the client:
The company is a leading manufacturer and supplier of various types of chains in its industry.
Working time with client:
The project was implemented within 6 months.
Why contact us:
After developing and launching the site, the client did not carry out further SEO activities, which led to a gradual decrease in organic traffic. It was decided to start working with us to restore positions.
Tasks assigned to the SEO studio:
- Ensure organic traffic growth;
- Ensure positive dynamics of positions in search results for key queries;
- Improve the technical condition of the site.
The site was promoted for a number of specialized queries, such as: “roller chain”, “buy drive chain”, “bushing chain” and others.
Project progress:
- In the first stage of work, a semantic core was compiled, including keywords by which the site was supposed to find its audience in Yandex and Google;
- Changes have been made to the site's micro-markup to correctly display ratings in search results;
- For categories with empty or non-indexable pages, technical specifications for copywriters were created and unique texts were added;
- Title and description meta tags have been optimized, and H1 headings on site pages have been improved to increase the attractiveness of snippets;
- Internal linking has been improved to redistribute page weight;
- The company's profile in Google My Business was optimized, which contributed to an increase in traffic from this platform.
Promotion results:
At the end of the promotion stage, an increase in organic traffic was recorded, despite the holiday season. The maximum level of attendance for the entire period of work was achieved.
In addition, there was a noticeable increase in conversion rates by promoting niche queries, which typically have higher conversion rates than more general queries.
The average position of the site for key queries has improved in both Google and Yandex.
Thanks to the work done:
- The average position of the site for queries improved by 8 points in Google and by 4 points in Yandex;
- Total organic traffic increased by 49.27% (compared to launch);
- Improved conversion of organic traffic;
- Technical errors on the site have been corrected;
- Blank pages are filled with unique content;
- Company profiles in Google My Business and Yandex Business have been optimized.
If you want to promote your website and get quality traffic, contact us. Email info@seo.computer with any questions and we will help you develop a promotion plan!
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