If you've stumbled across this article, you're probably wondering how SEO is different from other acronyms like SMM. And you are not alone! I am Anna, the head of an agency engaged in SEO and web development for various business areas. I wrote this material for one of our clients who is just starting to do business in Russia. He came to us for services to create a website and promote his business, but was not sure what exactly he needed to succeed on the Internet.
To explain the main points, I have prepared a simple and understandable article that is accessible to anyone, without unnecessary theory and complex terms.
So, let's find out!
What is SEO
SEO (Search Engine Optimization) is the optimization of websites for search engines. People use search engines to find products, services or information. They enter queries, and search engines provide results that include both paid and organic (unpaid) links.
Websites can appear in search results in two ways:
Contextual advertising (paid ads),
Organic search (natural results without the “Advertising” tag).
What is the difference between SEO and contextual advertising?
Contextual advertising:
You pay for setting up an advertising campaign and for each click on the ad.
The site may require additional modifications to effectively use advertising.
Once you stop paying for advertising, site traffic disappears.
If the site and offer are well set up, sales can begin immediately.
CEO:
You pay a monthly subscription fee, which includes work to improve the site and increase its conversion.
The changes you make remain with you forever.
Website traffic increases gradually and visible results can be expected within a few months, with continued growth over time.
If you stop doing SEO, site traffic will continue for a few more months, but then begin to decline.
SEO allows you to create additional pages that can be used for contextual advertising with increased efficiency.
If you want to get results quickly, you can combine SEO and contextual advertising. Gradually reducing the advertising budget as organic traffic grows.
What do SEO specialists do?
SEO is a systematic work aimed at developing your website.
The main goal of search engines is to provide the user with an accurate answer to his query.
An SEO specialist has three key tasks:
Understand how users search for the desired product,
Prepare pages that best meet user requests,
Make search engines trust the site.
To achieve these goals, SEO specialists work with:
Technical features of the site,
Content (texts),
Analyze user requests to understand how they search for your product,
Create pages optimized for specific queries to increase conversion,
They update pages in search engines, fill out product cards, monitor reviews,
Register the site in directories,
Analyze site conversions, check competitive sites and suggest improvements,
Monitor changes in search engine algorithms and adjust strategy,
They control the results (positions in search engines, traffic, submitted applications and other metrics).
SEO work should be done regularly because:
Search engine algorithms are constantly updated,
Competitors are also engaged in SEO promotion, which means constant competition.
What you need to know to correctly set the task for an SEO specialist
What product or service do you want to sell?
Sales geography (regions),
How many applications do you need for SEO to become profitable?
Availability of access to a statistics counter for data analysis.
These points will help you correctly assess whether you need to start SEO promotion.
If you have any questions, you can contact our SEO studio "SEO COMPUTER" for any question by email info@seo.computer. We will be happy to help you figure it out and offer the best solutions for promoting your business on the Internet.
ID 7044
