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Greetings! Today I want to talk about an important topic and tell you how some agencies deceive their clients into thinking that everything is going according to plan. This article will be useful for those who order website promotion services.
I’m not sure how ethical it is to disclose such information about colleagues, but I cannot remain silent, because I see how one fraud scheme continues to work in the market. I am often told that I have a developed sense of justice, and perhaps I will suffer because of this, but I cannot help but share my observations. SEO is an area where it is not always possible to show significant growth, and although I understand that website promotion takes time, this will be a different story.
There is a practice when some agencies or individual specialists enter into an agreement to promote certain key phrases in the TOP. It is important to be careful when signing such agreements and carefully check these phrases, as well as their frequency. Let's look at why this is so important.
Suppose you are offered a contract under which the agency undertakes to bring 80-90% of key phrases to the first 10 positions. A list of such phrases is attached to the agreement. The more words in the list, the more expensive the service will cost. At first glance, this looks quite tempting: after all, you can track positions and see that you have been given guarantees of results. But there is one nuance...
Let's look at this with an example. For example, if your business involves selling cars. To attract buyers, you need your website to rank high for keywords. These queries could be things like “buy a car.” The frequency of this request can be tens of thousands per month. The higher your website ranks in search results for such queries, the more target users will go to your website. But! There is a lot of competition for these key phrases and you will have to fight with the big players to get to the top positions. To do this, you will need to make your website better than your competitors.
Now let's look at another example. For example, the request “buy a car inexpensively at an auto center in St. Petersburg inexpensively on credit.” Think about how many people will search this way? That's right, there are almost no such requests. Accordingly, there is no competition for such phrases, and it will be much easier to bring the site to the TOP. But what is the point of having your site in the first position for such a request if only you will be looking for it to check the result of the specialist’s work?
Even if there are several dozen or hundreds of such phrases, it will not be of any use. This is a cunning scheme that allows you to deceive customers, leaving them happy because they see an improvement in rankings for a large number of requests. But these phrases do not bring anything and do not give real results.
Please be careful and do not fall for such schemes. If you have questions or want to consult, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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