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In this interview with an industry expert, we discuss important issues related to SEO agencies, business in times of crisis, working with a team and finding clients. Let's look at the main points:
Timecodes:
0:00 - Introduction
1:19 - How did the crisis affect you?
5:07 - Have approaches to company management and products changed?
7:19 - Do you hire employees yourself and what do you pay attention to when selecting candidates?
11:23 - Which is better: remote work or office?
15:15 - What values and cultural features are important in an agency?
21:47 - Where do you find clients for your business?
24:35 - Why don’t you use your blog to attract clients?
31:58 - How do personal blog stories help sales?
36:39 - Does packaging of services affect conversions from the site?
38:41 - What is the difference in working with business owners and with marketing departments?
38:33 - What role should a business owner play in SEO promotion?
47:25 - Do you offer improvements to clients' business processes from an SEO perspective?
49:54 - How important is business quality for successful SEO promotion?
53:45 - Lifehack for collecting feedback from clients.
57:07 - Is the barrier to entry rising in the SEO industry?
1:02:31 - How long does SEO promotion take and is it possible to achieve quick results?
1:07:24 - What changes are happening in SEO today?
1:13:55 - How do you determine what needs to be placed on the site?
1:15:04 - How do you get ideas for work from competitors?
1:17:14 - Example of a foreign SEO project: specialists, tasks, numbers.
1:22:08 - How does SEO in the West differ from working in the CIS market?
1:26:56 - Strategy for working on Western markets and a case of website hacking.
1:29:45 - Why does a good SEO specialist always work on his own projects? Where can it develop?
1:38:30 - Why do we need SEO marathons?
1:47:19 - Do your employees undergo SEO marathons?
1:49:03 - Book recommendations for SEO specialists.
1:52:28 - What TV series are worth watching and why do you attend conferences?
2:00:54 - Plans for the future and where to follow your activities.
If you have any questions about SEO or other aspects of digital marketing, do not hesitate to contact the SEO COMPUTER studio at info@seo.computer.
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