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In this article, we will look at several methods for improving user behavioral factors without using specialized tools and services.
Traffic from mobile devices has increased significantly in recent years. It is important to consider that users actively search for information through search engines on their smartphones and tablets. But despite this, many websites still use outdated technologies such as Flash, or have clunky graphics and awkward interfaces, which is especially noticeable in areas such as the restaurant business. These sites often fail to retain visitors. It is necessary to take into account the preferences of the audience - what the site owner likes will not always be convenient for users. In addition, some technologies may not be compatible with mobile devices. To improve the situation, you can ask for feedback from users on what they like and what they don’t. For example, ask: "What do you think about our large drop-down menu that takes up half the page?" Based on this feedback, necessary changes can be made. Also, do not forget to take into account search engine recommendations for mobile versions of sites.
When a user receives a response to their query from a search engine, they see snippets, which are short pieces of information about the page. How attractive the snippet will be depends on whether the user decides to go to the site. To stand out from your competitors, you can use micro markup and special characters. Photos of article authors, product star ratings, video thumbnails, and beautifully designed breadcrumbs can attract attention. Micro markup helps to implement these elements, and there are special tools to check the correctness of its implementation. You can also add special characters using UTF-8 graphics to improve the visibility of snippets in search results.
Every second of delay in page loading can affect users' desire to stay on the site and continue browsing. Website performance is valued by both users and search engines. To improve loading speed, you can use several methods: enable caching, optimize JavaScript and CSS file sizes, compress images for the web, and correctly organize the loading sequence of page elements. Most popular content management systems (CMS) have built-in tools or extensions that can help you implement these optimization techniques.
If the site's content is not relevant to what users are looking for, it may result in more returns to the search page. Search engines take such cases into account as a negative factor. For example, if your site sells mattresses but attracts visitors for the general search term “mattresses,” it is important to analyze what specific types of mattresses users are interested in, such as “foam,” “firm,” or “inflatable.” If visitors who came from these queries quickly leave, this can negatively affect the site's position in search results.
Type-in traffic is direct traffic when users enter the site domain directly into the address bar of the browser. To increase it, you can use several strategies:
To improve behavioral factors, it is important to use available tools, such as heat maps and a web viewer, which allow you to analyze user actions on site pages. These tools are provided free of charge by some web analytics services. Using a heat map, you can identify shortcomings in the placement of elements on the page. It is important to correctly interpret the reasons for short clicks and returns to the search page, as this may indicate usability problems, lack of content or low quality. Improving behavioral factors helps improve the site’s position in search results and its development.
If you have any questions about improving behavioral factors and SEO promotion, write to the SEO COMPUTER studio at info@seo.computer, and our specialists will help you understand all aspects.
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