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You've probably come across the term “keywords” more than once. But what are they and why are they so important for your website's SEO?
Keywords are phrases, usually three to four words, that users enter into the search bar to find the information they need. These phrases play an important role in getting your site found in search results, as search engines use them to determine what content will be most relevant to users' queries.
It is vital for your Wix site to include relevant keywords in your content and meta tags. This will help improve the site's visibility in search results.
When choosing keywords, don't limit yourself to just direct queries related to your products or services. Consider broader options that may be related to your topic, but not necessarily to a specific product. For example, if you sell fitness bars made without animal products and you see queries like “vegan recipes” or “healthy eating,” then those keyword phrases could also be useful for your site. This will help search engines categorize your site correctly, increasing its chances of being found by the right users.
Let's look at another approach. User search queries are often formulated as questions. For example: “How to choose the best fitness bar?”, “What temperature is needed to bake healthy cookies?” or “How to improve SEO on your Wix site?” Using such structures in your website content will help you answer frequently asked questions and improve your page’s visibility in search results.
Once you've collected a list of relevant keyword phrases, it's important to structure your site around those words. Divide your content into pages, each of which will answer questions related to your products or services. This will help search engines correctly determine where to look for answers to user queries, which, in turn, will increase your ranking in search results.
If you're having a hard time choosing keywords for your Wix site, you can use our detailed guide to help you navigate through choosing relevant phrases and setting up basic SEO optimization for your site.
If you have any questions about SEO or want to get advice, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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