Automation of SEO reporting and analytics: My review

In the modern world, in order to remain competitive in the SEO industry, it is important to do everything quickly and efficiently. But it takes a long time to get over it, right? Not really.

SEO has become closely associated with automation in recent years. A modern SEO specialist works with huge volumes of data, including many thousands of semantic cores. Therefore, the use of various services to automate processes, such as semantic collection, technical optimization, query clustering and other tasks, has become a necessity.

Today I want to talk about the process of automating reporting for clients in SEO.

If you like to do everything manually and spend a lot of time on it, this article may not be for you.

Key Benefits of Automating SEO Reporting

Save up to 100 hours of work per month
Increase customer loyalty and LTV growth
Since the reports are generated by an automated system, errors inherent in manual work are eliminated
Easy to set up: just connect Yandex.Metrica or Google Analytics and click the “get report” button
Ability to export reports to various formats, such as PDF, which makes it look as if the report was worked on for several days
Setting up automatic sending of reports to clients' emails at convenient time intervals
Many services offer the opportunity to try the system for free through demo tariffs or demo reports.
Connecting additional services for analytics, such as Google and Yandex.Webmaster, position collectors, social networks, advertising systems and others
Possibility of individual branding of reports

Popular services for automating SEO reporting

Among the most popular services for automating SEO reporting are several solutions. Here's one of them.

Seo-reports.ru

In my opinion, this is the best SEO reporting automation service. It contains almost everything you might need to work with reports. For example, this is what an example report looks like:

The service is constantly updated, new functions and capabilities are added.

Prices for services are as follows:

The minimum tariff is 880 rubles per month for 10 projects when paid for six months (88 rubles per project). However, this plan lacks some features, such as:

Report history
Automatic report generation
Linking your own domain
Custom branding

Main advantages of Seo-reports.ru

Possibility of free testing
Analysis of contextual advertising and advertising campaigns on social networks
Statistics and conversion analysis
Link analysis
Identifying pages with high bounce rates
Visual dynamics of the project in search engines
Dynamics of positions
Connecting e-commerce
Possibility to include the next month's plan in the report

My review: This is a really good service for automated SEO reporting. It saves time and money. However, the cost may be higher than competitors. Compared to other services, the quality of reports from Seo-reports is higher.

Analogs

Reportkeys.ru

This service is very similar to Seo-reports, and I did not notice any significant differences. However, the cost of use is higher here. One project costs 160 rubles per month if paid for 6 months. It is possible to test the service for free, but it did not suit me. I recommend trying it yourself, maybe it will suit you better.

Seosputnik.com

I liked the price for one report - 59 rubles (the first 3 reports are free). There is also a link to the demo report. However, the quality of the reports, in my opinion, is inferior to other services.

Seranking.com

This is a complete SEO system that includes almost all the tools for SEO optimization, including automation of SEO reporting. The prices for using the system are as follows:

The cost of tariffs is affordable, but this is a more comprehensive system that solves much more problems than just reports.

For me, services that focus only on SEO reporting seem more convenient, although this is a matter of choice.

If you have questions about automating SEO reporting, you can contact the SEO COMPUTER studio by email info@seo.computer.

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