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In this article we will look at the process of creating auto-generated product descriptions for online stores.
One of the subscribers asked: “You mentioned the automatic generation of product descriptions. Many SEO experts are now talking about neural networks for content generation. Could they be useful for filling out product cards?”
There are several services for creating texts that generate product descriptions.
Here are some popular services for automatic text generation:
Some of the services, such as Gerwin, are used in a limited number of cases. While the capabilities are there, they don't provide a significant advantage over cheaper copywriters. We rarely use them, since the cost of their services and the quality of the content are not justified.
Instead, for the Western market, a more well-known and effective tool is used, such as OpenAI, which is actively used to solve many problems, including creating SEO descriptions.
In one of my recent materials, I shared an example of using OpenAI to generate title and description for product pages. These methods can be adapted to create product card descriptions.
Let's look at detailed instructions for creating descriptions using OpenAI.
Instructions for generating text using the example of working with OpenAI
I previously shared a detailed tutorial on my blog on how to use OpenAI to generate title and description. This material explains all the steps, including registration, using keys and setting up the system.
To generate the necessary descriptions, you need to prepare a table with product characteristics and use OpenAI functions to create texts.
=runOpenAI("Write a product title with these characteristics and add the keywords “buy” and “Moscow””, A2, 500)=runOpenAI("Write a short description of the product with these characteristics", A2, 500)How to create title and description
The content creation process occurs through integration with Google Sheets, where the required text is automatically generated.
The algorithm of actions is as follows:
The resulting results, such as titles for products, may look good for future use, although sometimes minor editing will be required to make the text more readable.
How to create a description for a product
To generate a product description, use a similar approach, but change the instructions for the neural network. For example, a request could be: “Write a detailed description of a product with these characteristics.” In response, you can receive a description that, after some modification, can be used on product pages.
Sometimes the neural network produces text that will require a little modification. However, with additional characteristics the text will be more complete and informative.
Once the description is ready, you can add the page URL to the table and use this data for further analysis and optimization.
Should you use auto-generated texts?
You should not immediately fill all the pages of the site with generated descriptions. It is recommended to start with a small number of products, for example about 200 pages. This will help you evaluate how this approach affects rankings. It's especially useful to apply generated descriptions to pages that are losing rankings due to insufficient content or poor images.
Auto-generated texts, in some cases, can be more effective than no text at all. Therefore, they can be used to improve the visibility of the page in search results.
Thus, the use of neural networks to generate descriptions and meta tags is a completely working solution that can speed up the process of filling an online store with content. OpenAI provides high-quality tools for such tasks, and with their help you can automate the creation of product descriptions and meta tags.
If you need help in creating and implementing auto-generated texts on your website, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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