Leave a request
How to correctly embed key phrases in SEO text for better optimization?
When collecting a semantic core, you often encounter groups of similar queries that differ only in minor changes. For example, phrases such as “turnkey corrugated sheet fence”, “turnkey price of corrugated sheet fence”, “turnkey cost of corrugated sheet fence”, “turnkey inexpensive corrugated sheet fence”, and “turnkey cost of corrugated sheet fence” — they repeat the general part “turnkey corrugated board fence.” However, in order to avoid overspam and get sanctioned by search engines, such a phrase should be used no more than 1-2 times, depending on the volume of the text. But what to do in this case? Especially if the situation looks different among competitors: in some places this phrase appears up to 35 times on the page, and in others it is almost never used. Let's figure out how to proceed.
How to insert similar phrases into the text
First of all, it is important to understand that all of the listed queries are interconnected and form a single semantic core. For example, the first four phrases can be combined into one sentence by adding the words “price,” “cost,” and “inexpensive.” The phrases “price” and “cost” can be difficult to combine into one sentence, so it’s best to separate them. You might use “cost” and “inexpensive” in one sentence, and “price” in another. This way, the key phrase remains in place and additional words are inserted to create natural text. This allows you to avoid overspam while maintaining the desired semantic load.
The phrase “turnkey corrugated sheet fence” can already be used in another context, since it is noticeably different. Here it is better to insert it into a separate sentence, in an independent paragraph of text.
How to Decide How Many Times to Use Keywords on a Page
Regarding the frequency of use of key phrases, it is important to analyze the top sites in search results. Using special SEO analysis tools, you can find out how many occurrences of key phrases on a page are optimal. These tools can be either paid or free and allow you to conduct competitor analysis. For example, some courses and blogs provide reviews of services such as JustMagic, which will help you determine the number of occurrences of keyword phrases needed for your content.
Using such tools, you can analyze competitors and TOP sites that match your topic. The program will display a range within which you need to fit the frequency of keywords used on the page. This is just a guideline, and if you go beyond it, it may negatively impact your ranking.
It is important to remember that most text analyzers have the ability to exclude certain sites that are not competitors. This needs to be taken into account, since search results may include sites such as Wikipedia or large online resources that are not direct competitors to your site. Select for analysis only those pages that are truly similar in topic to your site.
If among your competitors there are sites with a large number of occurrences of the key phrase (for example, 35 times), do not rush to immediately copy their approach. Check out these pages to understand exactly how they used the key phrases. Often, a large number of repetitions of a phrase occur not in the text, but in other elements of the page, for example, in outgoing links or product listings.
It is important that your use of keyword phrases appears natural and organic. If you do this correctly, search engines will not see spam and your page will be ranked highly.
Use tools to analyze competitors, draw conclusions and adjust your content based on the information received.
For detailed information and advice on SEO, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
ID 8561
