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In this experiment, we analyzed the results of an advertising campaign (AC) after SEO efforts on the platform were significantly reduced. The advertising campaign for the product card was launched on the 31st. Here are the main indicators at the moment:
? Average position in the Republic of Kazakhstan - 28 ? CTR - 4+% (increases, especially when I don’t check keywords every five minutes) ? CPC - 3.24 rubles (and continues to decline) ? More than 1000 rubles spent ? According to statistics, 7 orders and 19 additions to cart
On a glued product card of a more popular color (without advertising), you can see how some orders are transferred from the card participating in the experiment. This means that the statistics may be somewhat underestimated. While the card from the experiment shows a significant increase in impressions and orders compared to the previous week.
Now let's summarize: ☑️ Conversion from view to cart - 31% ☑️ Conversion from cart to order - 51% ☑️ Conversion from view to order is about 16%
With the current click price of 3.24 rubles, the cost of one sale is approximately 20 rubles. ☑️ RRR (Return on Investment Share) - 14%
The current cost of the product is 136 rubles (without extra charge). Does this model work? Yes, definitely! But there is still a lot of room for improvement, such as optimizing CTR for search. We continue to monitor the results.
You can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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