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Reviews in Yandex and under Yandex are a topic that is currently being actively discussed among SEO specialists. Some believe that reviews can play a significant role in promotion, while others believe that they cannot be relied upon. In this article, we will look at exactly how Yandex takes reviews into account when ranking sites and how this can affect your SEO strategy.
A subscriber asks: “Yandex announced that it will now take reviews into account when ranking. How will this affect competition? Should you post reviews on the most promoted site or focus on Yandex?”
At the moment, reviews on various platforms such as Yandex.Business and Google My Business are an important factor not only for search engines, but also for users. Yandex pays attention to reviews on Y.Maps, as well as in Yandex.Business, and this may affect the ranking. That is, the presence of reviews on these services significantly affects the visibility of your site in search results.
In addition, in recent years, Yandex has updated its algorithms and strengthened review moderation. Negative comments indicating fraudulent activity or poor quality of service may result in sanctions or site filtering. This is especially important if reviews of the company clearly indicate dishonesty. Yandex.Business undergoes strict moderation, but not all reviews that have passed moderation will necessarily be taken into account in the ranking.
It is also worth considering that Yandex is starting to analyze reviews on other sites. The task is to monitor the company’s rating on services such as Zoon, 2GIS and other similar platforms. Even if the exact information about which reviews Yandex takes into account is not disclosed, it can be assumed that the algorithm analyzes reviews from different sources. Therefore, try to monitor these resources, challenge false reviews and remove negative comments where possible.
You have to be careful here. Having even a few negative reviews about a scam can affect your site's reputation, even if the rest of the comments are positive. Yandex may reject a site if among the reviews there are negative ones that were not challenged or removed in a timely manner. Therefore, it is important to monitor reviews on all platforms, challenge unauthorized and false comments, and take prompt action to address negativity.
Each platform has its own rules for challenging, so it is important to understand how to act in such situations. There are several ways to remove fake reviews, and the key is not to miss the deadline for filing a complaint and correctly justify your position.
Posting reviews directly on your site does not have a direct impact on SEO since search engines may question the authenticity of such reviews, especially if they are posted by you and not by your actual customers. However, having reviews on your site helps users trust your brand faster and motivates them to buy. This is an important element of social proof.
This is not enough to improve your rankings in search engines. In addition to reviews on the site, it is important that they are in Yandex.Business, Google My Business, as well as on other external platforms. A combined approach will help improve your reputation and influence your rankings.
For more detailed information and advice on SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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