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How do translated articles on a website affect SEO?
Let's consider a question that arises for many website owners. One of the subscribers asks: “If I translate popular articles from English into Russian and publish them on my website, won’t this lead to sanctions from search engines? Do I need to provide a link to the original source or is that enough?
Will there be sanctions?
Speaking of sanctions, it is worth noting that there are many sites that work on this principle - they translate foreign publications. For example, in the field of SEO, many sites publish translated articles, often from Western sources. These sites, despite the fact that the content is mostly translation, rank high in search results and receive significant traffic. Obviously, such translations are often made almost word for word, without restructuring the material, but this does not prevent sites from ranking well in search engines.
If you are afraid that search engines may consider your translations plagiarized, then you can try to slightly modify the text: for example, skip some paragraphs, add your own remarks or comments to make the article more unique. However, in most cases this is not necessary if the translation is of high quality and done manually.
The main thing is that this is not an automatic translation. After all, if automatic translation from languages of one group, for example, from English into Russian, sometimes looks quite normal, then translation from other languages can be much less accurate, with errors and ridiculous phrases. Automatic translations are easily recognized by search engines, and they try not to promote such pages. If your site contains a lot of auto-translated materials, this can lead to a decrease in traffic and even sanctions from search engines.
If you use high-quality manual translations, then problems, as a rule, do not arise. There are no known cases where a site publishing translations has been sanctioned just for doing so. There are times when translation sites have problems, but most often they are associated with other more serious errors that were corrected, and after that the situation stabilized.
Should I link to the original source?
It is not necessary to add a link to the original source, and your site will work well without it. However, it is worth considering that if you publish translations from authoritative sources, then you should think about whether the original source will be offended by you if you do not provide a link. In most cases, if the source is reputable, the link will not have a negative effect on your site's SEO, although a small portion of the link juice may be redistributed.
If you choose to provide a link, you can make it non-indexable so as not to pass on link juice. For example, you can use techniques such as Post/Redirect/Get to keep some links open to users but closed to search engines. This is a more sophisticated method than the standard nofollow.
More detailed information can be found in other articles on our website.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer
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