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When companies are looking for SEO promotion services, they care about the end result and deadlines for completing the work. In second place is the availability of guarantees, and then the experience and reputation of the agency are taken into account. During negotiations, you can often hear that there are no guarantees in SEO. However, some studios are ready to stipulate obligations and penalties in contracts. We will look at which contractor is actually telling the truth and who should be trusted in this article.
Many business owners perceive SEO as a one-time service, after which the result should be immediately visible. In fact, search engine promotion is a long-term job that is carried out by a whole team of specialists. As part of SEO services, specialists work both with the customer’s website and with external sources, improving traffic on the website and its position in search results.
The SEO studio team does not mean just one optimizer specialist. The work process involves the interaction of several employees. The account manager coordinates work with the client and transmits information to other specialists. The optimizer deals with internal and external site optimization, as well as drawing up technical specifications for content managers. The link manager is responsible for increasing the link profile and working with external URLs. Editors and copywriters are involved in the creation and design of content, while semantics and query clustering are handled by either a semanticist or an optimizer. An important role in the team is played by an analyst who forecasts traffic and analyzes the work of competitors.
The work process can be divided into two main stages: preparatory work and improving the visibility of the site in search results. At the initial stage, the optimizer corrects errors on the site, optimizes pages, corrects texts and brings the site into compliance with SEO requirements. At the second stage, work is carried out to fill it with content, develop the link profile and improve behavioral factors.
When concluding a contract, agencies can prescribe KPIs (key performance indicators) by which the customer will evaluate the work. Some of these indicators can indeed be guaranteed, but they must be real and verifiable. For example, guarantees for increasing website visibility are not practical because there is no clear way to calculate them. What indicators can be specified in contracts:
No agency can guarantee that a website will get to the top, especially for a specific position and within a certain time frame. This is due to the fact that the result depends not only on the efforts of the contractor, but also on the algorithms of the search engine, which “evaluates” sites based on many factors. Search engines such as Google or Yandex remain third-party players in this process, and they do not record their obligations to clients.
However, it is worth noting that there are black hat SEO methods that involve mechanical website promotion. For example, by boosting behavioral factors through third-party programs, you can be guaranteed to bring your site to the top for any queries. But this approach will also lead to sanctions from search engines, and the site will be excluded from search results.
Sometimes there are companies that promise clear guarantees specified in contracts, as well as “penalties” for non-compliance with promises. Typically, such companies stipulate in the contract both SEO optimization work and bonuses for getting the site to the top. However, if the result is not achieved, the contractor does not receive a bonus, but still receives payment for the optimization work performed. This raises doubts, since the real profit from optimization is already included in the calculations, and success in website promotion often becomes a myth for the client.
Despite the uncertainty in SEO and the lack of strict guarantees, finding a good contractor is quite possible. To do this, you need to clearly understand what SEO activities will be carried out, what work plan will be presented and what KPIs the agency is ready to take on. It is also important that the contractor is prepared to create a traffic forecast. This will give you a clear understanding of the strategy and potential results.
An additional advantage can be an SEO audit of the site. This audit identifies errors that may interfere with successful promotion and helps the customer understand the current state of his site. Based on the results of the audit and analysis of competitors, you can build a strategy for further promotion.
It is important to remember that not all audits are of real value. Some companies conduct only superficial checks using automated services, providing clients with reports with an abundance of common phrases and standard recommendations. The usefulness of such reports is minimal.
If you have any questions or need SEO advice, contact SEO Studio for more information.
For additional information and solutions to any questions on SEO, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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