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Hi all! In this article, we will take a detailed look at how to analyze competitors' websites based on various key parameters.
To improve your business's profits and performance, it's important to start by understanding who your customer is. This is a mandatory step in any marketing process.
Study current web analytics data to subsequently track the dynamics of changes.
Clearly define your goals and objectives. Without a clear strategy plan, you won't be able to determine exactly what to focus on.
Challenge yourself to improve your navigation. Determine what errors on your site need to be fixed and what should remain unchanged. Pay attention to the content of the pages: is it easy to read, are key elements highlighted? Ask a few people who are new to your site to rate its usability. Ideally, you should interview 5-7 people.
The main factor in making a purchase decision is the offer. Create a unique selling proposition (USP) for your business and then compare it to your competitors. For example, if you are engaged in food delivery, your USP may be: “Hot lunch in 15 minutes,” while your competitor’s: “Free delivery from 500 rubles.” It is important to consider parameters such as cost and delivery time.
Regardless of whether you are launching a new project or making changes to the current one, it is important to base it on analytics data. Improvements based on the information collected, and not simply on the desire to change the visual elements of the site, can increase conversion by 1.5-3 times, and therefore increase income.
After conducting the analysis, you will be able to identify the strengths and weaknesses of your competitors, and adjust your strategy to achieve better results.
By analyzing competitors, you can find out their promotion strategy. For example, if one of your competitors is successfully driving traffic through SEO and is ranking significantly higher than yours, this may mean that their site is well optimized. In this case, you should focus on improving your SEO strategy and content marketing.
1. We find competitors manually. Open your browser window in incognito mode to prevent your search history from influencing your results. Enter the key phrase by which you plan to promote the site in the Yandex and Google search engines, as the results may differ.
2. Create a table and list the sites that rank high for the selected keywords. This will allow you to understand who your closest competitors are and how they are represented in your niche. After this, you can start analyzing their sites.
The data obtained will help you understand that competitors are actively using promotional offers on the main page of the site and using several CTA (call to action) buttons at once.
3. Evaluate the range of products. Write down information about prices, features, promotions and discounts for the most important products.
4. Find out your traffic sources. Use services like Similarweb to find out where your competitors are getting traffic from: search engines, social networks, contextual advertising, etc.
5. Study reviews. Pay attention to reviews of competitors' products and services, as well as ratings on platforms such as maps and specialty sites.
6. Go through the purchasing process. Go through the customer's journey when placing an order and evaluate the convenience and shortcomings of the site so as not to repeat them in your work.
7. In a separate table, indicate the methods of communication with competitors: telephone, email, online chat, chatbot and other communication channels.
By analyzing your competitors from all angles, both from a user and a business perspective, you can gain valuable information to improve your site. Based on the results of the analysis, you can draw up technical specifications for finalizing your project.
This analysis will help identify the weaknesses and strengths of your business, as well as introduce new ideas to improve its development.
You can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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