“Alexander, so what results are there in SEO? Will it pay off soon?” - I show you the case!

Let’s agree right away: not a single client wants to publicly display statistics on their website traffic or other business indicators.

I cannot name a specific brand or indicate the address of the site that was promoted. This is a destination in the tourism sector, a small hotel in our country.

So, let's start with the promotion results:

The graph, which can be seen in the application, compares traffic by month: one year and the same month, for example, March, April, and so on.

Columns with “full fill” show the number of visitors who came ONLY through search engines.

The monthly increase in visitors through search engines is thousands. On average, this is an increase of 2-4 thousand people per month compared to last year.

• With an average cost per click in the central region of 50-100 rubles, the monthly budget is 50 * 4000 = 200,000 rubles.
• In this case, it is necessary to take into account the cost of specialist work. Thus, monthly expenses for contextual advertising (for example, through Yandex.Direct) are at least 230-250 thousand rubles.

• If you calculate at the same cost per click, then the monthly advertising costs are 200,000 rubles.
• However, this is also supplemented by payment for the work of specialists, which increases costs to 230-250 thousand rubles per month.

• The client’s monthly expenses on SEO are approximately three (!) times less than this amount.

At the same time, it is worth noting that users who come from advertising, as a rule, show lower conversions and are less interested in the site than those who found the site themselves through organic search.

If you hear promises of quickly getting into the TOP 10 or statements about ease of promotion, most likely this is either a scam or excessive self-confidence on the part of specialists.

However, this case is a great example of how SEO can attract a huge number of quality visitors and actually bring good results.

If you have questions about SEO, write to the SEO COMPUTER studio at info@seo.computer.

ID 4381