A year in the TOP search results: the role of SEO for narrow areas

When starting to work with SEO for specific businesses, such as selling natural stone for decoration, it is important to understand the uniqueness and specifics of this niche. Despite the fact that this business is not the most widespread, it still has its audience and competition in search engines.

The task that the client set for us was quite clear - to get to the TOP of search results and ensure a stable flow of traffic to the site. At the time of contacting, no SEO work had been carried out, so we started with a comprehensive site audit.

Based on the audit results, several steps were proposed:

• Correction of technical errors;
• Optimization of meta tags;
• Additional SEO optimization.

After that, we began collecting semantics, optimizing pages, and improving the product catalog. Articles were written and links were purchased. All changes and adjustments were implemented gradually, with regular monitoring of results. Throughout the year, we carefully monitored the effectiveness of our actions and made the necessary adjustments.

As a result, our efforts and the efforts of the client brought excellent results.

• The increase in visits to the site was 63%;
• Unique visitors increased by 43%;
• 89 search queries over the entire period improved their positions in the search engine;
• 40 requests were in the TOP 10 (of which 21 requests were in the TOP 3).

This success is the result of systematic work and site optimization for search engines. We are glad that we were able to help the client achieve the desired results and will continue to support the site in the TOP search results.

If you have any questions about SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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