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At the end, a case study: How did we reach the top 20 positions by request in 4 days with the help of advertising?
So I was asked a question:
Does advertising drive SEO?
Let's figure it out:
You most likely know me as someone who understands SEO. And this is not just my positioning, it really is.
Since 2011, I have been experimenting with SEO promotion, and 6-7 years ago I tried to catch the connection between search advertising and SEO positions of the site for these queries.
But after a huge number of tests, I discovered that advertising in search engines has nothing to do with SEO promotion. It is more profitable for search engines for the traffic to remain paid and for everyone to pay for advertising.
Less conservative platforms are nevertheless more flexible. If your product is found on demand and purchased, you grow in search results. And you can even do it without advertising.
Example: If your product was found by the request “Women’s full dress”, they clicked on it and bought it, the effect occurs: you move higher in the search results for this request.
❗️ But in most cases, well-developed SEO without advertising does not work, because SEO is not the main tool for promoting a card.
SEO is like raising and educating a child. It gives more opportunities for start and development, but does not guarantee that the child will achieve something in life. And advertising is actions. If a child acts and applies everything he has been given as part of his education, then the likelihood of achieving success increases significantly!
Or another example: My friend is 190 cm tall - this has potential for basketball. If he had been short (like the card's small vocabulary), he would have had no chance of developing in basketball (in sales). That is, well-developed SEO = the ability to promote the card.
If the “dress” card does not contain words such as “beautiful”, “fashionable”, “disco”, “cotton” - these requests simply cannot be achieved. Your dress simply won't show up for these searches, which means it won't get sales.
SEO is like buying lottery tickets. Imagine buying all the lottery tickets (writing all the requests on the card), but unless you activate the drawing program and see which ticket won, you will not be able to realize the full potential.
☝️ We always prepare SEO cards before we launch advertising on them, because without one, the second will work poorly!
As promised, I am attaching my card promotion case:
How, in 4 days, with the help of advertising, we reached the top 20 for the request “Women’s dress with bare shoulders”?
- Spent 2000 rubles
- Bought 1300 impressions per day = 50-70 targeted clicks
- In 4 days we secured a position in the top 20 in the search results!
That is, later we started receiving 3-5 free orders per day!
p.s. Before launching the ad, we knew in advance that we wanted to pump up this particular request “Women’s dress with bare shoulders” and focused not on instant payback, but on pumping up the request - this is one of the 11 advertising goals, which I will talk about next time.
Therefore ? If you understand that some request is “yours,” pump it up. During this pumping, organics and position will be assigned to your card, and you will begin to receive sales for free on an ongoing basis.
Advertising in this case is like artificial ventilation. First you breathe with the help of an additional device, and then you begin to breathe on your own.
Like a card, it first reaches a position with the help of advertising, and then begins to generate sales organically.
If you have any questions about SEO or want to know how to optimize your cards for better positions, write to the SEO studio "SEO COMPUTER" with any question at info@seo.computer.
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