50 FREE TOOLS FOR SEO SPECIALIST

➡ Analytics

1. Data Analysis Tool

This tool will help you determine if changes in traffic are due to algorithmic updates in search engines.

2. Data visualization

If you need to combine data from multiple sources, such as search console and analytics, and present it in a convenient format, this service will come in handy.

3. Keyword analysis using machine learning

The system analyzes missing data for keywords, comparing them with conversion and other indicators, offering recommendations for improvements.

4. Free analytics

This tool helps you collect and analyze your site's statistics, integrates with other tools, and provides comprehensive information about your site's performance.

5. Web analytics

Allows you to track traffic sources, receive reports on user actions and evaluate the effectiveness of online advertising.

6. Search Engine Console

This is a powerful tool that provides a complete picture of how the search engine is indexing your site, as well as recommendations for improving it.

7. Analysis of the work of search engines

This service offers extensive search engine analytics and allows you to research keywords and link data.

8. Webmaster panel

A tool for monitoring website performance in the search engine, including data on key queries, impressions and clicks.

➡ Analysis of internal optimization

9. Website analyzer

A popular scanner that allows you to analyze up to 500 pages of your website and identify possible errors to improve its visibility in search engines.

10. Log analysis

A tool for detailed analysis of site logs, allowing you to track traffic and identify errors in real time.

11. Content Audit Tool

The service helps identify broken pages, errors in headers, meta tags, and other site problems.

12. Simple website scanner

This tool helps you find broken links and errors on website pages.

13. Free scanner

An audit scanner that works without restrictions on small projects, offering basic functionality for Windows.

14. Redirect analysis

A redirect and meta data analysis tool that helps identify potential errors in URLs and page titles.

15. Redirect analysis

A tool for analyzing all redirects on a page, as well as obtaining information about HTTP headers and other tags.

➡ Selection and analysis of keywords

16. Selecting words in a search engine

This service helps you find out which queries are most popular among users in a particular search engine.

17. Service for searching questions

It allows you to generate large lists of questions related to any keywords.

18. Keyword Planner

This tool is designed to plan keywords and evaluate their popularity. It helps you select effective keywords for SEO campaigns.

19. Keyword parser

A service for fast parsing of key queries that provides detailed results for each word.

20. Keyword Analysis Tool

A tool for obtaining statistics on the popularity of queries, assessing competition and suggesting additional ideas for improving your SEO strategy.

➡ Monitoring positions in search results

21. Position monitoring tool

Allows you to track the site’s position in search results, as well as evaluate the results of SEO strategies.

➡ Search and analysis of external links

22. Research links

This tool helps you analyze your site's link population and identify the most important external links.

23. Tool to find broken links

A browser extension that helps you quickly find broken links and get external link metrics.

24. Link analysis

A service for analyzing external and internal links, including the text environment, which helps improve the internal link structure of the site.

➡ Working with maps

25. Business Handbook

A simple tool to add your business to online maps and directories, helping to increase your search engine visibility.

26. Company Profile Tool

Create a profile for your business so users can find your organization through maps and search.

27. Link generator for reviews

A review URL generator will help your customers easily leave reviews of your business online.

➡ Optimization on mobile devices

28. Mobile device compatibility test

This service helps you check how well your site complies with mobile device standards, which is important for SEO.

29. Mobile search results test

Lets you check how search results appear on mobile devices based on location and device.

30. Checking mobile indexing

A tool for checking the compliance of the mobile and desktop versions of the site, which is important for indexing and ranking.

➡ Research

31. Competitor analysis

A competitor monitoring tool that provides detailed information about traffic, budget, keywords and more.

32. Research of advertising campaigns

A service that allows you to analyze competitors’ advertising campaigns by geographic region and key queries.

33. Research of competitors' positions

This service allows you to find out what keywords your competitors are ranking for and analyze their strategies.

34. Massive parameter analysis

A tool for bulk analysis of many SEO parameters such as meta tags, number of links and page indexing.

35. Analysis of page sources

Allows you to analyze the source code of the page and identify potential problems with content and structure.

36. Tool for analyzing content popularity

Allows you to track the popularity of content on social networks and analyze which materials receive the most attention.

37. Search for email

With this tool you can easily find contact information for companies and individuals.

38. Technological analysis of the site

A service for analyzing the technologies on which a website operates in order to understand how they affect its SEO optimization.

39. Website Historical Data

A website history analysis tool that allows you to recover old data and understand changes to the site.

➡ Page loading speed

40. Page speed assessment

This tool helps you evaluate the loading speed of a web page and makes recommendations for improving loading times.

41. Performance Monitoring

A service for tracking and analyzing the speed of a website over time, as well as monitoring competitors.

42. Testing web pages

Similar to other tools, it helps you get detailed reports on website performance.

43. Checking page speed (in Russian)

A free service for testing website loading speed, which provides access to detailed results.

➡ Text analysis

44. Uniqueness check

A service for checking the uniqueness of text, which helps to avoid problems with

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