Problems with the number of visitors to a site are often not related to poor quality advertising or poor SEO. In fact, the cause may be various technical errors made during the development, content or other stages of working with the site. Modern search engines pay great attention to such issues, which can make it difficult to advance in search results, even for low-frequency queries. To identify such errors and develop a plan to eliminate them, an SEO audit is carried out.

What is an SEO audit?

An SEO audit is a multifaceted analysis of a website, during which specialists identify problems that interfere with its normal promotion in search engines. The audit can be carried out in several ways:

Technical audit. Includes checking the code, modules and their interaction with the CMS. The site's adaptability for different devices and cross-browser compatibility, pages with 404 errors, security mechanisms and anti-virus protection are also checked.
Search audit. This analysis evaluates all aspects related to the processing of the site by search robots. The correctness of robots.txt, sitemap.xml, markup settings and interaction with social networks and analytics services are checked. The content of the site is not considered in this case.
Usability audit. Assessing parameters that influence user behavior, such as design, interface usability, and elements that create difficulties for visitors.
Content audit. Includes checking site materials for uniqueness, relevance, expertise and correctness of meta tags. Particular attention is paid to keywords and queries, as well as the quality of graphic elements.

Particular attention should be paid to a comprehensive SEO audit, which covers all of the above areas. It takes longer, but gives a more complete picture of the state of the site. The audit can be carried out as a separate service or as part of a website promotion strategy. An important point is not only the use of the necessary tools, but also the qualifications of the specialists who will conduct the audit.

Who needs an SEO audit and why?

An SEO audit is necessary in various situations:

The site is just under development or has recently been launched. At the stage of creating a web resource, many developers focus on functionality and design, forgetting about the perception of the site by search engines. The audit will help identify errors that need to be corrected for correct indexing.
Promotion has been carried out, but there are no results. The site owner can apply for an audit after unsuccessful promotion in order to understand what mistakes were made and how they can be corrected.

It is also important to conduct regular audits on already running sites, as errors can occur due to CMS updates, hosting failures, or changes in search engine requirements.

5 tools you can’t do without at work

For high-quality analysis and saving time, specialists use various tools. Let's consider several popular services for SEO audit:

1. CreatingFrog SEO Speeder

ScreamingFrog SEO Spider is a powerful desktop application that helps you perform technical analysis of your website. Its features include:

Detection of broken links and problem pages;
Formation of a site map and synchronization with analytics;
Checking page loading speed;
Analysis of internal links;
Checking meta tags and identifying duplicate texts.

2. Serpstat

Serpstat is a universal tool for marketers and content managers, which includes the following functions:

Searching for problematic meta tags and duplicates, checking the quality of optimization;
Link analysis and donor trust evaluation;
Assessing positions by keywords and analyzing competitors.

3. PR-SO

PR-CY is a convenient service for quickly assessing a website’s SEO indicators, including:

Indexing and page quality;
Search for pages that fall under search engine filters;
Errors in meta tags, headers and modules;
Attendance statistics and traffic source.

4. CE Ranking

SE Ranking is a powerful tool for conducting SEO audits and tracking positions in search engines. Among its features:

Assessing positions based on requests in different regions;
Semantic core analysis;
Search for broken pages and pictures;
Checking website adaptation for different browsers and devices.

5. “Turgenev”

“Turgenev” is a service for checking texts on website pages. It allows you to identify:

The style of the text and its readability;
Throwing in keywords and unnatural phrases;
Risks of text falling under search filters.

What to do with the results of an SEO audit?

After conducting an SEO audit, the specialist provides the site owner with a report and recommendations for correcting errors. It is important not only to receive information, but also to work with it correctly. The best option is to entrust the correction of errors to professionals. They can create a work plan, correct identified problems, and re-evaluate the results. Correcting key errors will greatly facilitate the further promotion of the site.

Instead of a conclusion

It is necessary not only to perform the audit, but also to correctly interpret the results. If the service is provided separately from comprehensive promotion, then the audit results can be perceived as a set of recommendations that it is advisable to implement. Experienced technicians can provide guidance to help developers and others quickly resolve any issues. Correcting errors at an early stage is the key to successful website promotion in search engines.

If you have any questions or need to conduct an SEO audit, you can contact the "SEO COMPUTER" studio with any questions by email: info@seo.computer.

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5 necessary tools for a website SEO audit