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The 404 Not Found error code occurs when the server cannot find the page you requested. If the response from the server is successful, it returns a 200 OK code, which indicates that the page is working correctly.
Correctly setting the server response code is critical for SEO. Often, incorrectly configured errors can lead to a deterioration in the site's position in search engines.
Here's why it's important:
◾ If there are pages on your site that return a 404 code, then within a month such pages may be excluded from search results, which will lead to a decrease in traffic.
◾ If non-existent pages return code 200, search engines may index them, causing the index to become cluttered with unnecessary pages. The index should only contain pages that are useful to users.
◽ for existing pages (must return code 200);
◽ for non-existent pages (must return code 404).
To check the server response code, you can use online resources, such as a special verification tool. You can also perform a mass check using website audit services.
2. If you have an online store, do not delete product pages.
If a product is temporarily unavailable, list it on your site as “temporarily unavailable, available for order” and offer users alternative products. This will help keep visitors on the site and possibly lead to the sale of a similar product.
3. When changing the site structure (and, accordingly, page URLs), use a 301 redirect. This tool will automatically redirect users from outdated addresses to current pages.
Setting up a 301 redirect will help minimize losses from reindexing, and will also prevent users from getting to pages with a 404 error, since they will be automatically redirected to the correct addresses.
If you have any questions or need help setting up SEO, you can contact the SEO studio "SEO COMPUTER". Write to us by email info@seo.computer.
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