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SEO website promotion is a multi-tasking process that includes various areas: semantic collection, text optimization, technical audit and work with links. In this article we will look at each of these areas so that you can understand the specifics of each area and choose the right one for yourself.
The beginning of search engine promotion of a website is always associated with the creation of a semantic core (SC). The semantic core of a site is a set of keywords that reflect the theme of the site and its structure.
The process of collecting CN consists of several steps:
Why is this necessary?
Keywords play a key role in attracting traffic. They help search engines understand what your site is about and display it in relevant search results. This, in turn, helps to increase site traffic.
A technical site audit is a set of activities aimed at analyzing the technical component of the site, identifying problems and proposals for eliminating them. The audit report includes information about errors and how to correct them.
The technical audit process includes checking:
Why is this necessary?
Conducting a technical audit is critically important both at the stage of launching a website and during its promotion. Regular audits allow you to timely detect changes in search engines, correct errors and improve the performance of the site.
Text optimization is the creation of high-quality content that is well received by both users and search engines. To do this, you need not just insert keywords, but also make sure that the articles are interesting and useful.
Adaptation of content to requests
It is necessary to create materials that not only contain the right amount of keywords, but also be readable. Modern search engine algorithms pay special attention to the quality of content, so it is important that articles are informative and interesting.
Content quality control
Articles must be unique, not overloaded with excessive optimization, and free of spelling and grammatical errors. Recommended text uniqueness is at least 90%.
Building a structure
To make the text easier to read, it is important to break it down into logical blocks using headings and subheadings. This helps both users and search engines better navigate the content of the page.
Setting up unique meta tags
Meta tags are an important part of on-page optimization. This includes:
CNC (human-readable URL)
CNCs are URLs that are easy to remember and understandable to the user. They help search engines better understand the structure of the site.
Setting up the breadcrumb trail
Navigation in the form of “breadcrumbs” makes it easier for the user to find the information they need, and also helps improve the usability of the site.
External optimization consists of building link mass, that is, increasing the number of links to the site from other resources. The more links from quality sites, the higher the trust of search engines in your project.
To increase the link mass, the following methods are used:
It is important to understand that the quality of links plays a much larger role than their quantity. External optimization should be carried out competently to avoid sanctions from search engines.
If you have any questions about SEO promotion, please contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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