2 in 1: relocation and SEO promotion

From time to time, as part of normal promotion, website owners are faced with the need to make changes to their platforms. How to successfully survive such changes without losing positions and traffic?

Tasks:

• Organize the site's move to a new platform;
• Minimize the loss of traffic and positions when moving;
• Subsequent SEO promotion.

Stages of work:

• Moving the site to a new platform;
• Active SEO promotion.

Site relocation

Recommendations were developed for the correct transfer of the site to the new platform. During the move, we actively interacted with the developers, monitoring the correctness of the content transfer, setting up redirects, as well as the validity of the code and micro-markup.

In addition, an analytics system was set up to accurately record all events on the site, including lead submissions and other important actions.

Result

80% visibility - managed to maintain positions when changing platforms.

SEO promotion

• We collected a comprehensive semantic core;
• Conducted an analysis of search results and competitors;
• Segmented requests by landing pages;
• Unique meta tags on the site;
• Rewrote all texts on promoted pages;
• Compiled CJM and conducted usability analysis;
• We adjusted the company description in directories and business cards.

• Selected key phrases to optimize the description;
• Filled out information on services;
• Posted images of goods and services;
• We optimized profiles for topic searches.

• Developed a link promotion strategy.

Result

Doubling traffic.

Increase in requests by 1.6 times.

47% of leads come from organic traffic.

Do you want the same result? Write to us regarding SEO promotion by email: info@seo.computer.

ID 834