Leave a request
The crisis and self-isolation have become a serious test for small businesses. According to the fiscal data operator, many companies were unable to recover after the restrictions were lifted. But there are those who were able not only to survive, but also to significantly strengthen their positions. I consult entrepreneurs in the field of Internet marketing, help promote websites and increase profits through online sales. In this article I want to share examples of 16 sites that showed positive results in difficult times.
For the analysis, I used data from the beginning of the year to the middle of the year. Although a full analysis will be published later, it is already clear how the crisis has affected various areas of business.
This example is the exception rather than the rule. Despite the fact that the site continues to occupy a good position, the demand for services has decreased by almost half. The reason for this was, most likely, the fact that people, being at home, preferred to purchase new equipment rather than repair old ones.
The store's traffic has increased significantly, thanks to growing interest in the hobby among people staying at home. Without additional efforts on the part of the owners, site traffic increased by almost two and a half times.
With the lifting of restrictions and the start of the construction season, many people began to look for building materials on the Internet, as construction markets were closed. This allowed manufacturers to increase sales through websites.
For this business, the crisis did not become a serious threat. The owner continued to work with the site, and even a small decline was more likely a statistical error against the backdrop of overall growth.
The new restaurant was not ready for the pandemic, but the marketer quickly switched to social networks and set up delivery. This kept the business afloat and demand returned as restrictions eased.
This case showed that the lack of SEO promotion has a negative impact on the site. However, with the onset of the pandemic, the business owner became active on social media, which helped him stay connected with customers.
Despite promotional efforts, the pandemic did not generate the expected growth. People turned out to be quite calm in their families, and the demand for consultations remained at the same level.
This store demonstrated strong seasonality, with a peak during the holidays, and was not greatly affected by the crisis, since changes in demand were not related to the pandemic.
The entrepreneur has put a lot of effort into SEO and has overcome all the limitations. The results were impressive, allowing the store to significantly increase traffic during the crisis.
With growing interest in country houses and dachas, people began to buy plots and build houses for comfortable self-isolation. This gave a boost to the demand for real estate.
For this business, the crisis became a reason for additional growth. Despite the usual seasonality, interest in delivery during self-isolation has increased significantly.
Despite the restrictions, interest in diving has not disappeared. Although demand has decreased, the number of calls and pre-orders remained high during the lockdown period.
Serious promotion efforts have begun to bear fruit, despite the decline in consumer demand due to the pandemic. Within six months, traffic increased tenfold, which made it possible to compensate for losses.
This business did not suffer much, since even before the crisis the indicators were not very high. However, with such an approach to promotion, he was unlikely to survive in the long term.
After a comprehensive promotion program, the site achieved good momentum. The crisis did not become a disaster for the company, as SEO promotion continued to bring in clients.
Due to automobile restrictions, demand for bicycle repairs remained consistently high, and the workshop did not lose customers thanks to SEO promotion.
This study shows that an organic online presence can be an important buffer that helps a business survive crises and even accelerate growth despite external challenges. After all, SEO allows you not only to retain customers, but also to expand your audience, ensuring sustainability even in difficult times.
How is your business doing? If you need advice on SEO issues, write to us at info@seo.computer.
ID 826
