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You have already chosen your niche, set up production and created a website, but there are still no buyers. The problem is that no one knows about you. It's time to start promoting your website through search engines.
The first step is developing a strategy and drawing up a detailed plan. We order an SEO audit or perform it ourselves, checking the visibility of the site for various queries. Next, we identify the main competitors, study their websites and their strategies to understand whether it makes sense to enter this market.
After the strategy is drawn up, we begin to collect search queries. We use analysis tools (for example, WordStat, Serpstat, Google AdWords) to create a semantic core that most accurately reflects your activities and products.
We place detailed information on each product or service page. The site structure is gradually expanding by adding new categories and pages so that users can find everything they need.
We continue to work on improving the site: creating descriptions for key queries, removing or adding empty pages. We create convenient URLs, speed up site loading, and get rid of duplicate pages so as not to confuse users. We develop an XML sitemap and provide the ability to change the language.
To improve the user experience, it is important to link site pages. For example, between product and category pages so that shoppers can quickly jump to the product they are interested in, which helps improve navigation.
Each product needs to add a unique description containing keywords. Don't forget to regularly add new products with appropriate descriptions. Make sure users can share content via social media to drive additional traffic. Give visitors the opportunity to leave reviews, and also protect your site from spambots.
The crawling budget is the number of pages that a search robot can add to the index in a certain time. To avoid missing important pages, we redirect low-frequency requests to more popular pages, but make sure that there are not too many redirects, otherwise this can lead to problems with indexing.
We speed up the site by improving the speed of loading and clicking on links. We create a mobile version or application so that users can conveniently use the site from their phone. We optimize navigation, add filters for product searches and simplify the page structure.
We continue to work on building up the link mass so that the site is visited more often. To do this, we run promotions, add news and articles, and publish content on third-party platforms with backlinks to your website. It is important to buy links gradually to avoid penalties from search engines for boosting them.
Do not overload your website pages with unnecessary elements, so as not to slow down its operation and distract users from the purchasing process. Simplify navigation by creating an informative “About Us” page so visitors can get to know your company better. Add a feedback form so customers can easily ask questions.
Update fonts and make them more readable. Use micro-markup to help search robots better understand the structure of your content. Simplify your pages by shortening the text, leaving only the essentials. Work with customer feedback to improve the product and the site as a whole.
Do you need a responsible SEO specialist? Write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.
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