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Promoting a website in search engines requires solving various problems, and to effectively perform these tasks, SEO specialists need special tools. There are many paid and free services that allow you to obtain detailed data and analyze various aspects of the site. In this article, we'll look at 10 useful tools that can make your SEO strategies a lot easier and more effective.
Serpstat is a multifunctional service that is suitable for both SEO specialists and those who work with contextual advertising. It provides a complete site analysis and many useful features:
Serpstat allows you to use both free and paid plans. The paid version provides deeper analysis and additional optimization options.
An SEO checklist helps you analyze your website and create a detailed report with recommendations for improving its SEO performance. The report will provide information on site structure, keyword analysis, on-page and off-page optimization, and content assessment.
An SEO specialist can mark completed tasks and add his own, which allows him to track progress. For ease of use, there is a diagram showing the volume of completed tasks.
This tool helps check the correctness of SCHEMA.ORG micro-markup, which is important for improving the appearance of snippets in search results and increasing click-through rate (CTR). To check, just enter the page URL or the micro-markup code fragment itself.
Google Trends allows you to analyze the popularity of search queries and their seasonality. It will help SEO specialists find out which queries are relevant at the moment, as well as how their popularity changes depending on the time of year and the geographical location of users.
Validator W3 helps you check your site's code for compliance with web standards. The service identifies errors in the code, such as incorrect or non-existent tags, which helps improve the quality of web pages and their compatibility with different browsers.
PageSpeed Insights is a tool for optimizing page speed. It analyzes how quickly pages load on various devices, including computers, tablets and smartphones, and provides recommendations for improving loading speeds.
Pingdom Tools is another page speed measurement tool that allows you to check site performance in different countries. This is especially useful for estimating site load times for users in different regions.
Seoscout helps you collect search tips for specific queries and group them. The service supports various countries and languages, which allows you to know what content should be placed on the site to attract targeted traffic.
Screaming Frog SEO Spider is a website audit program. It analyzes many components, including:
The program generates a detailed report with identified errors that need to be corrected to improve the site's SEO performance.
This tool checks how responsive a website is and how it displays on various devices, including smartphones and tablets. In the service, you can select various devices and operating systems to check the layout. It is also possible to rotate the screen to test adaptability in different modes.
Using SEO tools helps specialists analyze a website more effectively, find weaknesses and implement improvements. However, it is important not only to collect data, but also to correctly interpret it to develop a promotion strategy. This requires experience and knowledge, as well as the ability to apply the findings to improve the effectiveness of the site.
If you have any questions about SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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