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This is a must-read for anyone planning to order search engine marketing.
1. False target
When a client orders search engine promotion, his end goal may not be entirely clear. Typically they want:
The problem is that it is important to understand what the client's actual goal is, and not just what he states.
2. “Will you give me a discount?”
The SEO services market offers varying scopes of work and goals, but for the client it can all be a vague and vague concept. Sometimes you have to work in conditions where the client requires dumping, which can jeopardize the quality of the result.
If this happens at the start, it may be worth thinking about further work with such a client.
3. Site background
It doesn’t matter if the site is young, has sanctions, was abandoned or changed its theme. Even if search engines incorrectly assigned a regionality to a resource, an SEO specialist is still required to provide quick results.
4. Desire for quick results
Some clients want to see results as quickly as possible, even though this may involve high risks. This sometimes becomes a difficult choice for an SEO specialist: fast, but with risk, or long, but with a guarantee of sustainable results.
5. The client believes the “rumours”
Sometimes clients trust marketers who offer quick and dubious methods of promotion, such as mass cataloging, which does not always lead to long-term success.
6. “Let’s do it like they did?”
Clients often turn to competitors and offer to “replicate their success.” At the same time, it is important to understand that what works for a competitor may be ineffective or even dangerous for your site.
7. Blind faith in the grail
Some clients believe that certain metrics, such as behavioral factors or number of pages in the index, are the key to success. But that’s not true—it’s important to consider all aspects of SEO rather than relying on just one metric.
8. First the website, then promotion
When creating a website, you need to immediately think about optimizing it for search engines. This is not just good practice, but a prerequisite for successfully attracting traffic through search engines.
9. Hanging up unnecessary work
Many SEO specialists are faced with requests from clients that are not related to search engine optimization: reworking the logo, setting up backups, or changing the design. These tasks are not SEO related and should be declined with an explanation as to why they are not within the scope of work.
10. Reluctance to immerse yourself in the process
Some clients expect SEO specialists to do everything for them. However, to achieve a high-quality result, full involvement of both parties in the process is necessary. The client must actively participate in the discussion, provide information about the product and service, and be in touch.
If you have any questions or need advice, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.
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