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The creation of a website must be approached with full responsibility. It's not enough to make a pretty picture. The frontend of the site should be user-friendly, and the control panel should be user-friendly for the resource owners. And it is equally important that the site is understandable for search engines.
Often, web studios create an attractive website shell, the customer visually likes it, everyone is happy, and the project is successfully delivered to the client. Next, the owner of the newly created website goes to SEO specialists to promote the resource, and this is where the problems begin. Up to remaking the entire resource from scratch.
To avoid such troubles, let's talk about what to pay attention to when accepting a site from a web studio. Ideally, these points should be specified in the terms of reference (brief) for development. But if you missed them at the start of negotiations, then you may have to pay extra for improvements beyond the previously agreed upon amount. Therefore, be careful and pay attention to the following aspects:
A mistake when choosing a CMS can lead to many difficulties in the future, including financial ones (if you need to change the CMS when introducing additional functionality). Before developing a website, you must clearly understand what the purpose of the site is in the long term: will it just be a business card for your company or in the future do you plan to sell your product from the site.
For online stores, solutions with expanded functionality and the ability to integrate with various product and order management systems are better suited. For corporate websites and business card websites, lightweight and universal CMS with a simple interface are more suitable.
Some customers choose to develop websites using website builders. Creating such a site is quite quick and simple, but optimizing it can be difficult due to limited access to logic files. It is important to understand that access to settings and installation of new modules will be severely limited.
Self-written CMS is another option. However, to make any changes, you will need to contact the developers or have an in-house programmer. This may lead to additional costs for maintaining the resource in the future.
When choosing a CMS, consider not only your current needs, but also possible plans for the future. Think about what functionality may be needed to develop the site, and choose the appropriate system taking this into account.
Collecting the semantic core and designing the site structure are the foundations for the successful operation of the site in the future. It is necessary to collect the most complete CN, based on data about the product categories or services that your site offers.
Based on the collected and clustered queries, you can design the structure of the site. Ideally, the relevance map should be developed in advance. Although you don't have to create all the pages at once, it will give you a clear plan for further development of the resource.
It is especially important to pay attention to the directory structure, which should be simple and user-friendly. To do this, provide a clear hierarchy of categories and subcategories, and also make sure that search and filters work correctly.
It is important for search engines that pages are not blocked from indexing. If the site structure was not thought out from the beginning, this can lead to significant rework costs.
A semantic URL, or human-readable URL (HUR), is a URL path that consists of understandable and preferred words for the user and search engines. Correct CNC settings improve indexing and help users navigate the site faster.
Some tips for setting up the CNC:
CNC matters for SEO. Incorrect use of addresses may require reconfiguration and configuration of 301 redirects, which will lead to possible drawdowns in site indexing.
Choosing a domain name is important for the promotion and recognition of your website. The domain must be:
Don’t forget to also identify the main mirror of your site and set up 301 redirects from other versions of the domain.
When accepting a site, it is important to pay attention to basic SEO optimization:
For large sites, it is necessary to ensure the auto-generation of valid sitemaps and check their compliance with the robots.txt file. This will help avoid indexing errors and improve search visibility results.
Website loading speed is an important factor for search engines and users. You can check your speed using Google tools. Loading problems are often caused by unoptimized images.
Ask developers to optimize images and other assets to improve loading speed.
Micro markup helps search engines better understand the content of pages. It should be included at the development stage. This will simplify further work and improve site indexing.
In addition, it is important to check the validity of the -code to avoid errors that could affect the site's ranking in search engines.
Check that the server correctly responds to search engine requests. For existing pages this should be a 200 (OK) response, and for deleted pages it should be a 404 (not found) or 410 (deleted) response. Creating the right redirects will help avoid indexing errors and improve the user experience.
The site must be adapted for mobile devices. Mobile traffic is constantly growing, and Google uses the mobile index as the main one for ranking sites. If your website is not adapted, you risk losing a significant part of your audience.
Test your site's responsiveness using Google Tools, and make sure your CSS, JS, and images are accessible to Googlebot in your robots.txt file.
Filling a website with texts is an integral part of SEO optimization. Without quality texts, promotion will be impossible. It is recommended to develop the text content of the site in advance, taking into account the semantic core and structure of the pages.
Don't skimp on texts. When developing a layout, it is important to consider the content of the text so that the design blends harmoniously with the information on the pages. Make sure that the texts correspond to the promotion goals.
When creating a resource and accepting it, it is important to check many aspects to avoid problems with further promotion. We recommend contacting professional developers and SEO specialists to ensure a high-quality and effective website.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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