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Yandex recently announced the launch of a new anti-spam algorithm, which is aimed at lowering the rankings of sites that post advertising that misleads users. The algorithm will identify sites where advertising units are either disguised as navigation elements or do not clearly indicate that this is advertising.
The sanctions apply to sites monetized using the CPA model - projects with promotional codes, financial offers and showcase sites.
In fact, the first signs of the new filter were noticed earlier, which attracted attention on SEO forums.
What to do in this case and how to restore traffic? Let's look at all the steps to solve the problem.
1. First of all, it is necessary to make sure that the sanctions were actually applied.
A. A notice of violation should appear in the Yandex webmaster panel in the “Security and Violations” section:
B. You should pay attention to the sharp drop in traffic from Yandex and/or positions in search results during the period when sanctions began to appear. The decline can be assessed through an audit of behavioral factors.
In some cases, it may be that notifications do not appear in the webmaster panel, but traffic still decreases. In such situations, it is recommended to make changes to the site to avoid further risks.
2. If a violation is detected, it is recommended to write to the search engine support service. In response, you will most likely receive a standard response about applying a new filter:
3. After confirmation of sanctions, you should proceed to action.
If the algorithm thinks that your site has ad units that mimic navigation elements, you need to address those issues. In this case, two typical problems can be identified:
A. Advertising units of large networks, such as advertisements, which may appear as elements of the website interface.
Yandex uses examples where such advertising blocks are disguised as ordinary navigation elements and mislead users. When looking at the examples, it's important to note how ad units really don't need to resemble site controls.
B. The second problem is that elements on the site, such as buttons for ordering or purchasing, may look like navigation elements, but in fact they redirect users to third-party resources. This is typical for sites with offers and financial offers.
A. If advertising blocks of popular networks are installed on the site, then the first thing to do is remove these blocks and send the site for re-checking through the Yandex webmaster panel.
After this, you can return advertising units with improved visualization or with an additional “Advertising” mark so that they do not mimic navigation elements. It is important that such blocks are easily identifiable as advertising.
Attention: after removing an advertisement, do not rush to request a review of the site again. Please ensure that you have corrected all issues on all pages as you may not be able to recheck for at least 30 days.
B. For sites with buttons that redirect to third-party resources, the following changes are recommended:
Such methods already allow you to successfully bypass Yandex filters, and they are actively used on sites that strive to get into the top search results. Problems arise only on those sites where links are generated through JavaScript, which is similar to advertising technologies.
After making changes on all pages, do not forget to click on the “I fixed everything” button in the webmaster panel.
1. Yandex no longer imposes requirements on the number of unique users to register in its advertising network. This may be useful for sites that use YAN.
2. It is important to remember that Yandex shifts responsibility for placed advertising units to the webmaster. If an advertising network accidentally displays a block that violates the rules, the responsibility lies with the site owner, and not with the network itself.
So, now you know how to act in case of sanctions from Yandex. Good luck in regaining your position and achieving high payouts!
If you have any questions about promotion or other requests, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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