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This functionality is intended for resources that contain data on medical specialists providing services. Only the current version is supported, it is not recommended to use outdated settings. Apply only to your site, which corresponds to the topic of healthcare.
The search for the search shows expanded cards of medical specialists with data on experience, the number of reviews, recording possibilities and other parameters. Cards are built on the basis of transferred data, and can also be formed automatically by search algorithms.
Such visualization simplifies the choice of a suitable specialist for users, a comparison of offers and the transition to your site for recording.
In order for your site to be taken into account when forming cards of doctors, you need to prepare a special XML phyd in YML format. This document contains detailed information about the offered medical services and specialists. All data is grouped into the logical structure, taking into account categories, directions and other parameters.
The transmitted data allow the search engine to form cards with relevant and detailed information. In addition, the doctor can edit the information through his profile after confirming the account.
Each medical service is issued as a separate offer. If one specialist works in several institutions, several sentences grouped by the identifier are added. All sentences with the same URL should be in the same FIDE.
The structure must indicate: specialization, experience, name, description, photography. Reviews, education, career path and other characteristics are included in one of the sentences. Compliance with the conditions of publication and the availability of the doctor’s consent to data processing is also required.
There are technical limits: the maximum size of the YML file, the total number of images, the number of sentences and other parameters. If limits are exceeded, the system may not process the file. It is also not allowed to duplicate sentences with the same addresses or transfer between FIDs.
Specialization is transmitted through the element <sets> In YML format. The names are indicated in the singular in Russian, without adding titles, categories or positions. Identifiers and names are required, each set of specialization contains only one position.
To display the schedule, it is necessary to transfer identifiers of doctors, clinics and services, indicating the parameter "online schedule" with the value of True. It is also required to have a record page on your site, which allows you to determine the doctor, clinic and the selected admission time.
Additionally, you need to configure the API and apply for connection. Please note that the connection of the transfer transfer can only be under a paid agreement, otherwise the data is accepted without a schedule.
FID must contain key fields: name, URL cards, price (if any), currency, description of the service, specialization. Additionally - photos, descriptions, reviews, rating, education, clinic address and other parameters. Fields should not be empty - in the absence of value, the field should be excluded from the feed.
FID is divided into blocks: description of the site (name, logo, email, site address) and a list of sentences. Each proposal includes data on a doctor, specialization, conditions of admission, contact information, etc. You can also transmit additional information about places of work, education, certificates.
FID can be loaded through the webmaster panel interface or using the API. First, the site is added, the rights are confirmed, then the URL is indicated to the file. FID is checking and if there are errors, the system will indicate them to eliminate. Also, data undergoes manual moderation.
Your site is fully responsible for the accuracy and compliance of the information provided. In case of violation of conditions, data may be excluded from the search. The display of cards and their positions depend on the ranking algorithms, user behavior and other factors.
To improve the personalization of the results, it is recommended to connect the analytics system to collect data on the interaction of users with the cards of doctors.
For all questions, you can contact the SEO company CEO By email: info@seo.computer or through WhatsApp: +79202044461.
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