There are no sales from the site! We want to increase them with the help of SEO promotion. How can this be done?

This is the question I am often asked during consultations. I recently discussed a similar problem with the owner of an online store.

Project input data:

- Promotion region: Russia

- Topic: Furniture

- Site type: Online store

After a short conversation, it became clear: it is no coincidence that there are no sales through the site. The client spends significant amounts on contextual advertising, but invests very little in SEO promotion. At the same time, practically no work is being done on the technical condition of the site, its usability, conversion or structure.

It's surprising that many entrepreneurs don't even realize how much SEO can reduce advertising costs and increase sales. Perhaps the business owner has already had unsuccessful SEO experiences, which explains his caution.

What prevents you from getting more sales through your website?

- Technical errors that prevent normal site indexing

- Poor design and lack of commercially important elements on the pages

- Insufficient site structure (not enough pages for promotion, small number of categories)

- Lack of information about products: blank technical specifications, which prevents their automatic categorization

- Other visible problems that are immediately noticeable

What will be the results with this approach?

With minimal investments in SEO, you can’t count on a significant increase in sales. The site will not become a leader in the niche and will continue to depend on the costs of contextual advertising.

Is it possible to change the situation?

Yes, it's possible. To do this you will need:

1) Eliminate all technical errors that slow down the website’s promotion in search engines.

2) Conduct basic optimization of categories and products, automate the filling of meta tags (title, description) and h1 headings.

3) Create a competent website structure based on an analysis of competitors from search results (TOP-10) and expanding it taking into account user search queries.

Already completing these three steps can show the first positive results in a month or two, depending on the scale of the site.

If you want to get really serious about promotion, continue working on your site and move towards leadership in your niche.

For all promotion questions, you can contact SEO COMPUTER by writing to info@seo.computer

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