SEO texts are becoming more complex. Previously, keyword-rich pages were promoted in search engines. It doesn't work now. The first positions are occupied by sites with high-quality, useful content. To stand out, you need to meet the needs of search engines and the interests of your audience.

In this article we will look at:

what distinguishes high-quality SEO text;
what materials to supplement the text with and how to do it;
what requirements must the texts on different types of pages meet?

The quality of the text that gets to the TOP of searches

A good text meets several criteria:

Relevance. The text must correspond to the user’s request and reveal the topic as much as possible, including non-obvious aspects and controversial issues.
Benefit. Useful text answers the reader's questions without having to search for additional information.
Uniqueness. Uniqueness implies new information that has added value to the reader.
Credibility. The text must be accurate, up-to-date, without errors or outdated data.
Readability. Convenient formatting, structured paragraphs, subheadings and visual elements improve the perception of the text.

The main attention should be paid to the content. Keywords should be used sparingly and naturally to keep the text useful and informative.

Images and videos as part of the page content

The text on the page can be aided by media files. They make the material more visual and understandable. For example:

photos of employees on the “About the Company” page;
illustrations of services or examples of work performed;
graphs and screenshots for news articles.

Decorative images such as memes or stock photos can break up the text, but illustrations that support the content are always preferable.

It is important to optimize images for fast page loading. Use an appropriate format (such as JPG) and keep your file sizes down. Don't forget to add descriptions for the Alt tag and clear file names.

What else can you add to the text?

For long texts where it is difficult to use images, other visual elements are suitable:

highlighting important text fragments;
tables for structuring data;
blocks in several columns;
order or subscription forms;
interactive elements: tests, games, animations.

Interactive content not only makes the text more interesting, but also improves user behavior on the site, which contributes to the growth of positions in search engines.

Texts for different types of pages

Home page

Home page content helps visitors understand what the site is about. This is also an important page for search engines.

For online stores, the text should explain what products are sold, working conditions and prices.
Service sites focus on the benefits and problems they solve.
For blogs and information resources, the text is replaced by announcements of articles and sections.

Dynamic content elements, such as recent comments or reviews, can improve the user experience.

Service page

On such pages it is important to describe the service in detail:

talk about the result of the work;
describe conditions, guarantees and prices;
highlight the advantages and uniqueness of the offer;
explain the stages of work.

The purpose of the text is to answer all the potential client’s questions and encourage them to order a service.

Online store section

The text in the sections of the catalog helps to classify products, explain their differences and give advice on selection. It plays a supporting role by supporting visual content.

Product card

The card must contain photographs, technical specifications and a short description. For simple items that do not require explanation, the description may be minimal.

Information article

Such articles explore current topics, offering readers useful tips or solutions. They are supplemented by:

graphs, charts and tables;
links to authoritative sources.

Landing Page

On landing pages, the text is optimized to achieve one goal - conversion. It is important to present information concisely, using key queries in headings and meta tags. Landing pages often take the form of a mini-site, which allows you to effectively work with organic and advertising traffic.

Section "Contacts"

Contact information should be complete and include address, phone number, email, feedback form, and links to social networks, if possible.

What's the result?

Search engine algorithms give priority to high-quality texts that are useful to users. The main focus should be on the content, adding visual elements to improve perception and increase behavioral factors. Such texts contribute to the growth of positions in search results.

If you need help creating SEO texts, contact the SEO studio "SEO COMPUTER" by email info@seo.computer. We are always ready to answer your questions.

ID 2

SEO copywriting: how to write texts for websites