I'm wondering if I should dedicate a series of posts to why SEO may not work even with the best results... Probably worth it. This is an “eternally relevant” topic, and I am obliged to share my experience, talk about those situations when it does not matter what kind of specialist you are - whether you are an SEO GURU or the best marketer.
And forget about words like: customer focus, accuracy, organization, communication, professionalism, results, top 10... or anything from the list that you can come up with. All this is not important for the client, who believes that you did nothing and the money simply went to waste. And yes, here is the result - go and live with it as you want.
But in fact, the client does not quite understand what SEO is; he rather knows only one thing: “Here, Vasya gets clients through Yandex.” This whole story with search engines, advertising and communication with business is like fog for him. Maybe everything is bad for Vasya in general, and he won’t tell it.
But what does the client want? He wants SALES.
This is where the magic word SEO comes into play. He learns from a friend that Vasya has some “girl” who writes articles, and it is thanks to this that Vasya makes sales. The client is shocked - this is a miracle! And it turns out that this is called SEO. Moreover, there are plenty of such “girls” in the niche.
So our “Cat” (let’s call him that) decides that he also wants such a miracle girl. He creates a vacancy in which he describes that he urgently needs such an SEO master's student, and sets a very modest price for the work - 10 thousand. He expects that such a girl will respond and start promoting his site.
And then it appears - quickly, as soon as the advertisement appeared on the Internet. It is not surprising that the market is full of such a situation, because 90% of specialists are at the same level as our “Cat”.
?? Serious conversations about business begin, where the Cat plays smart, giving the impression that he understands SEO.
?? And, of course, the key phrases that the Cat wants to see in the top. And, characteristically, these are always “mega-impossible” phrases that you need to “fight” with.
10 thousand were transferred, and now she, the sorceress, begins to work. What happens next is a continuation of the story.
To be continued...
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