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Finally, there is an opportunity for everyone to use the new Yandex.Zen service. Now everyone can create their own publications and attract their target audience completely free of charge.
With the help of Zen, authors can earn money from advertising, commercial companies can talk about themselves, and bloggers can significantly expand their audience. However, in this article we are interested in the other side of this tool - its impact on online marketing and SEO. What benefits can Yandex.Zen bring for promotion? Let's figure it out.
The first thing that immediately attracts attention is the ability to place direct links to third-party resources. Each user of the platform can add a link to their website or to social pages, such as groups on popular social networks. And this is a truly valuable opportunity. The main thing is that the links are not spam and comply with legal requirements.
Thus, you can now find high-quality target audiences for free, while creating multi-level sales funnels.
Example:
Interesting material is being created on the Zen platform. Thanks to Yandex algorithms, the publication will be shown only to those users who are interested in the relevant topic and are in the Yandex browser (on a smartphone or computer).
The user sees the announcement and decides to get acquainted with the material in more detail, moving to the first level funnel.
Then, if the material interests him, the user can subscribe to the author’s channel, which is the second stage of the first level funnel.
After this, the user can go to the author’s group on the social network, where additional information awaits him. This is the second level funnel stage.
In the group itself, he finds even more useful information and, probably, subscribes to the community, becoming its active participant.
At the final stage, having become a member of the community, the user can visit the promoted site, which is a transition to the third level of the funnel.
This approach allows you to cut off non-target audiences at each stage and get truly interested users. It is important to note that behavioral factors play a decisive role in website promotion in search engines, and Yandex.Zen provides an excellent opportunity to take them into account.
If you are interested in how you can work with more complex multi-layered sales funnels, or you want to learn how to use Yandex.Zen to create mini-sites with your own navigation, write to us. We'll be happy to help.
You can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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