Yandex Metrica is a tool that helps analyze traffic to a website. With its help, you can understand who comes to the site, from which search engines, for which queries and on which pages.

To analyze traffic from search engines, you need to go to:

Reports → Sources → Search engines

It displays statistics of site visits from various search engines.

Excluding branded queries

To begin with, it is important to find out what queries users use to get to the site, and identify branded ones among them. This is done via:

Groupings → Last significant search phrase

It is necessary to write down all possible variations of the brand name: in different languages, including errors and variations. After that, set the filter in the settings:

In the “Visits in which” section, add the “Phrase” condition and enter all variations of the brand name, starting with the “@” symbol. Set the filter to "All conditions". This will allow you to exclude queries mentioning the brand from general statistics.

Analysis of traffic to a specific page or section

To analyze traffic for a specific page, in the “Visits in which” section, add the condition “Login page”. In the window that opens, enter the URL of the desired page. The format could be as follows:

Full URL: full page address, for example, http://site.ru/page.
Host: website domain, for example, site.ru
Path: relative page address, for example /page.

You can also use regular expression mode for more complex filters.

Most visited pages on the site

To analyze the most visited pages you need to select:

Groups → Login page

This will allow you to see the pages that attract the maximum amount of traffic.

Geographical analysis of visitors

To understand which cities and countries users come from, you need to select:

Groupings → Geography

You can select filters by country, city, or even browser language. This analysis helps determine which language versions of the site are needed for the target audience.

User device analysis

To find out from which devices users access the site, you need to select:

Groupings → Device Type

This helps adapt the site to the most popular devices.

Comparison of traffic segments

Comparing segments allows you to see changes in traffic over different periods. For example, you can compare current traffic with data from the previous month or year. This helps you more accurately determine which pages or regions have lost traffic and which have remained stable.

To do this, choose:

Compare segments → With manually specified segment

We configure both segments by selecting parameters: period, entry pages, regions, search phrases and other data.

For any questions, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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