Where to start working on SEO promotion?

We have already talked about the principles of operation of search engines. Now let's figure out what is needed for successful SEO promotion.

First steps

So, you have decided to start promoting your website. To properly set up the process, you need to clearly define an action plan:

• For what requests and regions will promotion be carried out;
• What work needs to be done on the site for this.

Semantic core

In order to understand which queries to use, you need to create a semantic core. The semantic core is a list of words and phrases that are related to the topic of your site and that users search for through search engines.

Users enter dozens and sometimes hundreds of different query options that relate to the same service. For example, if you build houses from timber, queries can range from “houses from timber” to “building houses from timber” or “buy a house from timber”.

In order to collect all these requests, special tools are used that generate a list of words, which is then used to promote the site.

Strategy

When the semantic core is ready, you can begin to create an SEO promotion strategy. The core is divided into groups of requests, and key indicators are analyzed for each group.

The main indicator is the frequency of the request. It shows how often users search for a particular query in the selected region. This will help assess how suitable this request is for promotion. However, you should not exclude low-frequency queries, as they can bring high-quality visitors at minimal cost.

Another important indicator is the competitiveness of the request. It shows how many sites are already promoting for this request and how difficult it will be to rank high.

It is also necessary to analyze other parameters and measure current data before starting promotion.

Based on the analysis of the current situation and data on requests, a strategy is formed that will be most effective for promoting each group of requests.

Based on this data, a list of works is developed:

• On the site - technical optimization, improving the structure, creating content and other necessary actions;
• On third-party resources - increasing the significance of the site by receiving high-quality mentions and links.

Search engines use their algorithms to rank sites, so it is important to remember that poor-quality promotion can lead to sanctions from search engines and a deterioration in rankings. Choose experienced contractors and be sure to check out their previous successful projects.

Correct analysis of results

It is important to properly evaluate the results of your SEO efforts to understand whether your investment was worth it. Here are some key metrics to help you do this:

• Site positions for key queries - how much the site’s position has increased or decreased. For objectivity, use incognito mode, as browsers can personalize the results;
• Site visits from organic search results, without taking into account brand queries (including your company name). Pay attention to new visitors;
• The number of customer requests that came from search engines and concluded transactions. This is the best way to measure SEO effectiveness. It is important to consider all communication channels, such as applications, calls, consultations through online forms and contacts to the office.

SEO or contextual advertising?

Many clients wonder what is more profitable: SEO promotion or contextual advertising? Both channels have their advantages:

• Contextual advertising allows you to pay directly for transitions to the site from target users. The result is visible immediately after the launch of the advertising campaign;
• SEO promotion is focused on long-term results and the ability to attract more traffic. However, the first results may appear only after several months.

If you are just starting to sell goods or services online and have a limited advertising budget, contextual advertising is the best option for quickly receiving applications and profits. While the SEO approach helps in increasing the number of customers and traffic in the long run.

After a few months, depending on the dynamics, you will be able to evaluate which channel - SEO or contextual advertising - brings more profit and is worth your investment.

If you are interested in SEO promotion, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.

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