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Bringing your website into compliance with search engine requirements is a process that takes time, but is completely achievable. Before taking high positions in search results, it is important to understand by what criteria sites get to the TOP.
Analysis of competitors allows you to identify their strengths and weaknesses, as well as understand why some sites occupy top positions, while others are in low places.
Today, there are many factors by which search engines evaluate websites. These are meta tags, headings, unique texts, images, and image attributes. Also taken into account is the presence of a sitemap.xml and robots.txt file, a unique design, as well as a mobile version or adaptive design of the site. It is important to note that advertising also has an impact on search rankings. For both Google and Yandex, contextual advertising is an important source of income, which can lead to sites with contextual advertising appearing higher in search results, despite the fact that they do not have proper SEO optimization.
Then the question arises: if you can get to the TOP with the help of contextual advertising, why bother with SEO promotion at all? The answer lies in the duration of being in the TOP. Contextual advertising requires constant financial investments, and SEO allows you to achieve stable positions for a long time with proper site optimization.
To rank high with contextual advertising, you need to constantly invest. If the site is poorly optimized, at the end of the advertising campaign its position in search results may fall, since the site will not meet search engine standards. In contrast, SEO allows you to optimize a site once, correct all errors that impede promotion, and then maintain the site following the recommendations of search engines. Even if SEO work stops at some point, the site will not lose its position immediately.
Competitor analysis begins with studying the queries used to promote sites in the TOP search results. The main attention should be paid to title and description meta tags, h1-h6 headings and the exact inclusion of keywords in the texts of competitors’ pages.
It is important to understand that sites that use contextual advertising often appear in search results before organic sites. Advertising sites are not the result of SEO work and should be excluded from the analysis.
To see the meta tags on competitors' pages, just right-click and select "View Page Code" in your browser. Save these meta tags in a separate file for later analysis. You should also pay attention to the amount of text, image design, placement of social media links, feedback forms, and unique offers such as call-to-action buttons.
Once you have completed your competitor analysis, you can move on to developing your own strategy. The main idea is to apply the successful techniques of competitors, but improve them by adding your own unique ideas. For example, if a competitor uses texts with images and the correct meta tags, but the headings are formatted using the tag , instead of a tag , then this is a mistake that you should correct in your strategy. It is important to properly structure headings and texts, as well as ensure the uniqueness of meta tags.
Don't forget that meta tags should be unique for each page and should not completely duplicate competitors' meta tags.
If you have any questions about SEO or need advice, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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