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Do you have a website, but it does not bring the expected profit? This may be due to the fact that you don't know where to start promoting. Perhaps you turned to the wrong specialists or missed key points. I will help you take the first step towards successful promotion.
After looking at your website, you may not know what to do next. The first step is to pay attention to the site's domain name, which appears in the search bar. For example, this could be site.by or site.ru. This domain name will be the starting point for promotion. But before we take any steps, let's understand important concepts like indexing and ranking.
Site indexing is the process by which search engines process website content and add it to their database. Search bots visit a site, analyze its content and add its pages to the search database. Sometimes pages may not be added if search algorithms determine that the site's content is not useful. Once the site is indexed, the process of ranking it begins.
Ranging is the process by which search engines determine the position of your site in search results. Ranking is based on various factors, and the site consists of many pages, each of which has its own rating. Typically, these pages appear in organic search results. Organic results are a list of links that appear on the search results page in text form, called a snippet. Ranking occurs in a certain order, and for most sites the main goal is to get into the top 5, although previously the top 10 was more relevant.
If your site does not appear in the top search results, then the problem may lie in indexing. In this case, you need to check the site's indexing history using a web archive.
After this, you will be shown a picture that will help you quickly understand how your site was indexed or identify the reasons for possible failures.
The indexing graph will show you how actively search bots visit your site. The more dark areas on the graph, the better for indexing and ranking. If there are few such sites, it means that the indexing process is not as active as we would like.
Also pay attention to the dates when the site was noticed by search engines. This will give you an idea of the domain's karma and where its history in search engines began. If your site is not archived, this can be a serious problem.
If you're wondering what the site used to look like, you can look at previous versions. To do this, use the web archive calendar. Note the highlighted dates, which will allow you to see what the site looked like at that particular point in time.
Such a tool is useful not only for analyzing your website, but also for assessing competitors’ websites. This is a great way to find out what has changed and how you can improve your site.
As a result, the first step to success is to check the degree of indexing of the site using a web archive to understand why the site does not reach the top of search results.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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