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Creating a website is only the first step towards its popularity. In order for it to become visited, it needs to be properly optimized and promoted in search engines. Although there are many promotion techniques, approaches may vary depending on the experience of the optimizer. We offer you a general step-by-step strategy that can be useful at the start for most SEO companies.
Our plan is divided into stages, and the correct implementation of each of them will positively influence the next steps. We recommend studying each stage in more detail to achieve the best results.
The first step towards website promotion is defining your goals. Before you start optimizing, it's important to understand what you want to achieve. You need to figure out why your site needs to be in search engines and what the ultimate goals of promotion are. Key questions that may arise at this stage:
Typical goals for website promotion may be the following:
Depending on the chosen goal, promotion methods will change. However, more often than not, website owners strive to be in the first positions of search results and ahead of competitors.
At this stage, work with the semantic core begins. This is the process of choosing keywords that best describe your site and match its content. It is important to understand your target audience and their interests. Imagine what search queries might bring users to your site. Example - if your site sells furniture, then most likely one of the main queries will be “buy furniture”. Then it is worth analyzing the statistics of keywords in search engines such as Yandex or Google, taking into account the geographic region.
After this, you should select queries of different frequencies (high frequency, mid frequency and low frequency) and group them correctly. For example:
Once you have identified your key queries, you need to analyze the sites of your competitors that rank high for these queries. This will help you understand their promotion strategy and find new ways to improve your SEO.
To do this, you can enter your key phrases into a search engine and see which sites appear in the top. It is also important to consider whether competitors are using contextual advertising. By conducting such an analysis for all phrases from the core of the site, you can identify strategies that will help you improve your own promotion.
At this stage, you need to perform a thorough analysis of your site. It includes checking its indexability, the presence of filters, possible errors and many other factors that may affect its position in search results. The audit helps to identify both positive and negative aspects in the structure and content of the site. To do this, it is recommended to use special programs and tools for SEO analysis.
This stage includes several important aspects:
This stage can be called automatic promotion. Search engines can find and index new pages and content on your site themselves. However, it is important to ensure that your site is properly set up for indexing and that search engines can easily find all of its pages.
Off-page optimization is the ongoing process of placing links to your website on other resources. It is important not to limit yourself to one method of promotion and use various methods, including content sites, forums, blogs and social networks.
The process of external optimization should be regular and continuous, as this is one of the key success factors in SEO promotion.
If you have questions or want to learn more about promoting your site, write to the SEO COMPUTER studio at info@seo.computer.
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