Where the content of the online store in Google can be displayed

Google offers various surfaces, which can be displayed by the content of your online store, such as the search results and Google maps. The placement of the correct content on the corresponding surfaces of Google helps you achieve new potential customers.

Note: The actual display in the search results may vary.

Google can show the content of the online store on the following platforms:

Search in Google

To learn more about the techniques that will help improve your rating in the search for Google, get acquainted with the guide for beginners in search optimization (SEO). For examples of various ways, how Google can present your results, study the list of supported structured data for Google Search.

Google images

To obtain recommendations on how to prepare your images for indexing in Google, read The best practices for Google images.

Google Lens

If you want your goods to be in the search results for Google Lens, make sure that information about your product is uploaded to the Google Merchant Center, activate the listings of the goods and follow The best practices for Google images.

Google Buying tab

In order for your goods to be displayed in the Google Buying tab, download the goods at the Google Merchant Center.

Business profile

To provide information about your Google business, register your business profile and connect it with Merchant Center.

Google cards

In order for your goods to be displayed in the results of the Google Card search, load goods with data on the location of the inventory in the Google Merchant Center. Details can be found in Manual for setting up local advertising of goods.

Note: some of these platforms support several ways to display content. For example, Google is trying to understand the user's intention and display the results in the most suitable form for a request.

Creating the content of an online store for various needs of customers

Data on goods is the most obvious type of content for online stores, but other types of information can also be useful to customers at different stages of their customer path. Here are a few examples of content that will help you attract customers on various Google surfaces:

The story of your company. Describe the story of your business for buyers who value, who is worth shopping.
Special offers. Share information about special offers in the framework of seasonal sales, such as mother's day.
Product reviews from the seller. Show that you are interested in helping customers by providing detailed reviews of the goods that you sell.
Product reviews from buyers. Consider the possibility of accepting customer reviews to help new customers better understand your goods.
Your catalog. Provide detailed descriptions of goods that correspond to the search queries that customers use when searching for these products. Also provide categories descriptions for more general requests.
Educational opportunities. Share information about seminars or master classes that you conduct to increase customer involvement.
Direct broadcasts. Interact with customers as part of interactive straight airs where you show the goods, explain how to use them, and answer questions on the air.
Clients contact points. Increase customer trust, being transparent in issues of returning goods and delivery conditions, as well as highlighting contact details to support customers.

If you have questions about creating the content of an online store to improve visibility in Google, you can contact the Seo.computer SEO companion for any issue on email info@seo.computer, WhatsApp +79202044461.

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