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In order to achieve good positions in Yandex search results, you must follow the basic recommendations that apply to the site. It is important that the site is not only optimized, but also provides the user with valuable content. This process requires time, effort and possibly investment.
Before you start SEO promotion, you need to check the site for technical problems:
Initial efforts should be aimed at correcting these problems. Investing in a website that has technical errors is a big mistake that will not lead to promotional results. The Yandex search engine will not allow such a site to take high positions. There are many tools and services, both paid and free, that allow you to analyze a site and receive information about its problems and recommendations for correction. You can also use the services of specialists to conduct a full technical audit.
Collecting the semantic core is one of the key stages of SEO promotion. The semantic core is a set of queries for which your site will be promoted. These queries determine which keywords will be used to promote the site. There are three types of requests:
Promotion for high-frequency queries may not be effective because there is high competition for these keywords. It is recommended to start promoting a new site with low-frequency queries. However, even low-frequency queries can be difficult to promote if there is a lot of competition for them. Therefore, it is important to choose your keywords carefully by analyzing your competitors and their strategies.
To analyze competitors, you can use various services, both paid and free. One of these tools is one of the popular services, which helps to understand in detail what queries competitors use and what pages are promoted.
After you have collected keywords, the stage of writing SEO texts begins. The main difficulty is that the text is not only useful for visitors, but also well perceived by search engines. Otherwise, Yandex may not rank it, and the site will not appear in search results.
The main requirement for content is its uniqueness. Texts posted on the site must be original. You should also avoid excessive use of keywords, which can lead to so-called “academic nausea” (spamming the text with key phrases). Content should be lively, interesting and not overloaded with unnecessary words.
In addition, the text must be divided into paragraphs and use headings H1, H2, H3 to facilitate the perception of information by users and search engines. Don't forget about the Title and Description meta tags, which should be optimized for keywords.
Also an important stage of SEO optimization is working with behavioral factors. One way to improve behavioral factors is to boost traffic—receiving unique visits from different IP addresses, which will increase the time users spend on the site. It is important that the number of visitors is stable, and the page viewing time is more than 30 seconds for large sites, and 15-30 seconds for single-page sites.
So, the main steps in website promotion are correcting technical errors, creating unique content and working with behavioral factors. If you follow these rules, your site will certainly begin to rank high in Yandex search results.
p.s. Don't forget to register your site with Yandex.Webmaster and install Yandex.Metrica for faster and more accurate analytics.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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