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Experts in the field of SEO share their predictions about how search engines will develop and which promotion methods will be the most relevant. We've put together a few key predictions to help you prepare for changes in SEO in the coming years. Leave your opinion on the forecasts in the comments!
The Google search engine slows down the indexing process of both new and updated content. One explanation for this is the need to save resources, such as data center capacity and funds to support the indexing process. Indexing will likely be even slower in the future.
What to do: to speed up the indexing process, you should actively promote new URLs, update old pages and send them for re-crawling through search engine tools.
Google continues to move organic results lower and lower, replacing them with rich units, local results, advertising and video content. These changes mean that the first result now gets the most clicks, but it may not be the first result because there are ad units above it.
What to do: Strategies should be adapted to take positions in extended blocks. Work on image optimization, create video content, improve local SEO, and use advertising campaigns to drive traffic.
The use of artificial intelligence to create content has become popular, but search engines are beginning to treat text created by neural networks as non-unique and low-quality. This will lead to sanctions and deterioration of positions in search results.
What to do: If you use AI to write content, be sure to edit it before publishing. It is important that the text is unique and meets high quality standards.
Results from TikTok have started appearing in Google searches, opening up new opportunities for content. However, this doesn't apply to all types of queries, and TikTok videos are generally useful for finding visual content, such as atmospheric places or entertainment ideas. TikTok can be useful for marketing in niches where visuals play an important role.
Interestingly, Google does not need to promote TikTok as it competes with it through its own platform. Perhaps in the future Google will show YouTube videos in search results instead of TikTok.
If you have your own predictions for the future of SEO, feel free to share them in the comments.
If you have any questions or need advice on SEO, write to the SEO COMPUTER studio at info@seo.computer.
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