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The main goal of the search is to provide users with answers to their requests. The position of your site in the search results depends on how much the content on it corresponds to the wording of user requests. This means that for successful advancement it is important to correctly determine how potential visitors will look for information, and how they can formulate their requests in the search engine.
If an important term that is present in the request is not mentioned on the pages of your site, there is a high probability that the search engine will not consider your site a suitable response to this request. This can lead to the fact that the pages of your site will be excluded from the search or will be marked as low -value.
In order to better understand the needs of their users, try to imagine how they can look for information related to your topic. How would you formulate a search query to search for the necessary information? To detect topical topics, it is recommended to use the service selection of words in Yandex.
To find key phrases corresponding to your product or service, use the service selection of words. Enter a word or phrase that reflects your sphere and click the Picku button. The system will offer you requests that users often introduce, including your keyword or phrase. Also, additional requests will be displayed on the right, which can help you understand what synonyms or other clarifications are used by users to search.
The numbers that appear next to each request show how many times this request was introduced in a month. You can also see data on the popularity of the request in your city or region. For the most accurate correspondence to your content, select several suitable phrases.
The popularity of search queries can vary depending on many factors, such as seasonality or world events. To track the dynamics and accuracy of requests, use the following tools in Yandex webmasters:
Search queries statistics - gives you statistics at the request by which your site was found.
Request groups -Allows you to track the requests by which your site is in the TOP-50 search results in Yandex. These data are averaged over the past 7 days.
Also for analysis, you can use reports in Yandex Metric:
Report search queries - displays a list of phrases by which users are switching to your site from search results.
Search system report - Provides data on which search engines bring visitors to your site.
Additional opportunities for solving various business tasks can be found in the section "How can Yandex Metric can help." These tools help not only track statistics, but also optimize the site to increase its visibility in Yandex.
For more efficient work with requests and improving positions in the search results, you can use additional tools, such as:
For consultations on SEO issues and improving the visibility of your site, contact our SEO company. We are ready to help you optimize the site for Yandex and other search engines. You can contact us by email: info@seo.computer or through WhatsApp: +79202044461.
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