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Today one of my colleagues asked me to explain to his client, who works in a large retail enterprise, how website promotion by a professional differs from an amateur. The reason is that the market is now full of inexperienced SEOs who offer their services for minimal money, which ultimately can lead to negative consequences for the business.
The answer to this question can be short: the degree of risk.
But let's look at this in more detail.
The term “schoolboy” in SEO has nothing to do with age. This is more of a designation for optimizers who have a low level of training and experience. In fact, for successful website promotion, it is not age that is important, but professionalism.
To understand the difference between a professional and an amateur, let's figure out whether improper website promotion can lead to serious consequences.
Answer: yes, it can.
Incorrect configuration of external and internal factors will sooner or later lead to sanctions from search engines, and the site may be blacklisted. If a site ends up on this list, its restoration will be a long and costly process. In the worst case scenario, the site may remain invisible to search engines forever. After being blacklisted, even a professional will not always be able to return the site to the top positions.
Search engines such as Yandex and Google are actively fighting search spam, and errors in promotion can lead to serious sanctions. For example, many sites have suffered from Google “penguins” and “pandas”, which were introduced to combat violations of search engine optimization rules.
The work of an SEO professional is reminiscent of the work of a sapper, where you need to work accurately and accurately with every aspect of promotion.
For example, an excessive number of exact occurrences of keywords in link anchors can lead to sanctions from search engines. Also, the rapid growth of the link mass or “link explosion” always attracts the attention of search engines and is fraught with penalties.
Incorrect promotion of behavioral factors can also affect the site’s position. Several years ago, this led to massive sanctions from Yandex, when thousands of popular sites were pessimized, which led to financial losses for their owners.
Thus, any attempt to cheat external or internal factors can lead to unexpected sanctions that will be imposed without warning or explanation and can last a long time.
But is it possible to do without markups?
Answer: yes, but...
Without cheating, not a single young site will get to the top of search engines for highly competitive queries. White hat SEO for highly competitive queries is a myth. Search engines do not allow you to quickly get to the top for such queries without using additional strategies.
A professional understands how to use promotions and other methods without attracting the attention of search engines. He knows how to hide his actions and work carefully to avoid sanctions. However, it is important to understand that behind what a professional does is the experience and knowledge that he has acquired over the years of work.
What does a newbie do? They can offer website promotion for a very low price, for example, five hundred rubles. At first glance, this may look like a good deal. But in reality, a beginner needs experience and real assignments in order to learn. But in SEO, this experience is expensive, and wrong steps can lead to serious consequences for the site.
Do you want your site to be promoted by a beginner who is just learning and may get sanctioned? Or do you want to entrust the promotion to an experienced professional who understands how to avoid such risks? The answer to this question is up to you.
SEO is an area where mistakes can be costly. One bad step can be enough to derail the entire project.
If you have questions or would like to discuss an SEO strategy for your website, do not hesitate to contact SEO COMPUTER SEO Studio. We are always ready to help and will answer all questions by email info@seo.computer.
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