Leave a request
In this article, we will look at the main differences between website promotion in Yandex and Google, in simple words.
1. Main characteristics by which sites are evaluated
Google favors sites with high authority, such as older sites with good metrics and a lot of links. Yandex pays more attention to how well the site matches the request than to its age.
2. Regionality
Requests of a commercial nature in Yandex are always tied to a specific region. For example, search results in Moscow and Saratov will differ; users will see stores located in their city.
Google is not limited to this approach. Upon commercial request, he can show stores not only from another city, but also from another country, if the desired language is spoken there.
3. Time to promote
You can get traffic from Yandex faster. However, in order to fully work with this search engine, you need to pay attention to the semantic structure of the site. In Google, a site can be in the sandbox for about a year before it starts showing results.
But in Yandex, even before the entire structure is deployed, you can get traffic to existing pages.
4. Behavioral factors
Yandex actively uses behavioral factors to assess the quality of sites. If users are not happy with the site and return to search results, its ranking will decline.
Google also takes behavioral factors into account, but does so less explicitly. There are elements in its algorithms that can be interpreted as influencing user behavior, but they play a smaller role than in Yandex.
5. Impact of links
Yandex evaluates links in terms of their clicks. If no one follows a link to your site, Yandex may not take this link into account.
Google values any links, considering them an indicator of the authority of the site. However, if he considers the links unnatural or manipulative, this may lead to sanctions.
6. Selecting pages to rank
Yandex prefers to provide the user with the widest possible choice of queries. For example, if you search for “fried potato recipe,” it will show a page with many recipes, not just one specific one.
Google can consider any type of page as a landing page if it has enough authority (for example, it has a lot of links or receives significant traffic).
7. Commercial ranking factors
It is important for Yandex that online stores are convenient, with transparent activities, reasonable prices and positive reviews. The more trust a store has in Yandex, the higher its position in search results.
Google does not use such commercial factors in its search results, and its YMYL (Your Money, Your Life) algorithm does not take into account many parameters that are important to Yandex.
If you are interested in details, read the article in full. We will answer questions in the comments.
For SEO consultations, you can write to the SEO COMPUTER studio at info@seo.computer.
ID 9327
