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Many people think that Google's SEO technologies are complicated, especially when it comes to working with code. However, technical SEO doesn't actually require in-depth technical knowledge, and even if you don't have a background in technology, it can be learned with ease. The important thing is to just start applying the basic principles and practice.
The challenges many people face are often related to work processes. For example, when companies are promoting one corporate website, SEO specialists within the marketing team can resolve major technical issues after the first update. However, with every Google algorithm update or site change, new technical issues arise. In this situation, new SEOs tend to focus on content, inbound links, and brand reputation. However, it is important to pay attention to technical SEO to improve your website's visibility in search results.
Contents of the article:
SEO work is usually divided into three parts: on-page SEO, off-page SEO, and technical SEO. On-page SEO focuses on content quality, off-page SEO focuses on links and site reputation, and technical SEO deals with the architecture and technology of a website. It helps search robots crawl and index pages and improves the user experience.
Imagine that you wrote a high-quality article, but added the noindex tag by mistake. In this case, search engines will not be able to index your page and you will not receive traffic. Or imagine your page loading too slowly. Even if other sites link to your article, users will leave it due to the long loading time.
There are many aspects to technical SEO, and in this article we will cover the main ones. If you already have experience with SEO, you can quickly move on to more advanced topics using the table of contents.
The robots.txt file is the first file that search robots crawl when they visit your site. This file specifies which pages are available for indexing. Although this file is not required, it is worth using to limit access to less important pages or reduce server load.
Example: If you are creating a page for A/B testing with similar content, you can block those pages via robots.txt to prevent them from being indexed.
The robots.txt file is usually located in the root directory of your site. You can check its presence by adding /robots.txt to your site's URL.
The noindex meta tag tells search engines not to index the page and not display it in search results. This tag is especially useful when you want to avoid pages with duplicate or unnecessary content from being indexed.
A sitemap helps search engines find and index pages faster. It is especially useful for large sites where pages may not be connected to each other. Even for small sites, a sitemap can speed up the indexing process.
There are two types of sitemaps: XML, intended for search engines, and XML, intended for users.
Page loading speed is important for SEO. If your site loads slowly, it can affect its search rankings. Use tools like PageSpeed Insights to test your page speed and get recommendations for improving it.
Structured data helps search engines better understand the content of pages. They can improve site visibility by allowing rich snippets to appear in search results, which can increase CTR.
A 404 page indicates that the page is missing. This may prevent search engines from crawling your site. If a site has too many 404 error pages, it can affect its SEO ranking.
It is recommended to periodically check the site for pages with a 404 error and set up redirects to relevant pages, if necessary.
A 301 redirect is used for a permanent redirect, while a 302 redirect is temporary. Use 301 for pages that have been moved permanently, and avoid 302 as it doesn't convey the "weight" of the page.
The canonical tag helps avoid duplicating content on the site. If multiple pages contain the same or similar content, you can tell the search engine which page is the primary one.
Using HTTPS is an important signal to search engines and helps improve the security of user data. Switching your website to HTTPS is not only a security measure, but also a factor that affects SEO.
Google Search Console helps you track your site's performance, monitor indexing errors, and improve your visibility in search engines. Setting up this console is important for effective SEO control.
GTM helps you manage site tags without having to manually change the code. This is a useful tool for tracking analytics and SEO settings without involving developers.
If a new page is not indexed, it may be due to technical SEO errors, such as incorrect robots.txt, noindex, or canonical tags settings. It is recommended to check the indexing settings of each page.
There are many resources available to help you deepen your knowledge of technical SEO. Google Search Center is a great learning resource for learning various aspects of SEO. It is also recommended to keep an eye on algorithm updates and new SEO trends.
Additionally, working with web developers can help prevent technical errors that could impact your SEO. It is important to remember that technical SEO is not as difficult as it may seem at first glance, and with practice it can be mastered even without in-depth programming knowledge.
If you have any questions or need help with any technical SEO issue, you can contact the SEO COMPUTER studio by email info@seo.computer.
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